ASH Report Shows E-Cigarette Revolution for UK Smokers

Sep.06.2022
ASH Report Shows E-Cigarette Revolution for UK Smokers
New report by ASH reveals that the use of e-cigarettes has helped reduce smoking rates in England.

Lucas made his comments as Action on Smoking and Health (ASH) released a report stating that there has been an "e-cigarette revolution" over the past decade. The report is based on ASH's annual survey of over 13,000 adults in the UK, conducted by YouGov.


As we say in the world of Tobacco Harm Reduction (THR), the consumer is the evidence. These survey results from the United Kingdom are shocking and, frankly, represent a powerful motivation for other countries to follow suit," said Ms. Lucas. The latest survey by ASH confirms that the main reason for using e-cigarettes by users is to quit smoking and prevent them from picking up deadly habits again. Former smokers also say they like vaping as it saves them money.


Following this, smoking became less popular in the UK. In England, the number of adults who smoke has decreased from 20% in 2011 to 14% in 2019. Furthermore, research conducted by ASH found that in 2017 alone, 70,000 former smokers in England were affected by vaping.


Across the Asia-Pacific region, country after country is legalizing and regulating e-cigarettes, as bans prove ineffective. Countries like the UK and New Zealand have adopted a stepped approach to Tobacco Harm Reduction (THR), with evidence showing success. "If adult smokers have reasonable access to e-cigarette products, they will switch, they will survive," she said.


According to CAPHRA, the latest ASH survey in the UK has dispelled international fears that e-cigarettes are a gateway to smoking, rather than an exit strategy. Compared to 800,000 ten years ago, there are now 4.3 million e-cigarette users in the UK, of which approximately 2.4 million are former smokers, 1.5 million are current smokers, and 350,000 have never smoked before.


More than 90% of e-cigarette users in the UK are either former or current smokers, with over 8% never having smoked before. This means that almost every person who vapes does so in order to quit or reduce smoking. Only a relatively small percentage of non-smokers use e-cigarettes and typically only on an experimental or occasional basis, with even fewer going on to become regular smokers. This constitutes important evidence for the effectiveness of e-cigarettes," she said.


Although the UK's ASH describes this finding as good news, its CEO is calling on the government to take greater action to address the issue of smoking and pointing out that the recent increase of young people using e-cigarettes is concerning.


Teen vaping is a global phenomenon, and CAPHRA continues to urge parents to take responsibility and to call for stronger enforcement in areas where e-cigarettes are regulated. Retailers who sell products to minors must feel the full force of the law. No one wants underage individuals to vape. At the same time, adults looking to quit smoking need access to safer nicotine products.


Statement


This article is compiled from third-party information and is intended for industry discussion and learning purposes only.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity and accuracy of the article's content. The translation of this article is intended solely for industry-related discussions and research.


Due to limitations in our compilation skills, the article may not fully express the same ideas and content as the original. Therefore, please refer to the original text for accuracy.


2FIRSTS maintains complete alignment with the Chinese government on any domestic, Hong Kong, Macau, Taiwan, and foreign-related statements and positions.


The copyright for the compiled information belongs to the original media and authors. If there is any infringement, please contact us to request deletion.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Alaska AG warns 1,500+ retailers to stop selling unauthorized vapes and nicotine pouches
Alaska AG warns 1,500+ retailers to stop selling unauthorized vapes and nicotine pouches
Alaska’s attorney general has sent warning letters to more than 1,500 retailers and distributors, cautioning them against selling tobacco products — including e-cigarettes and oral nicotine pouches — that lack U.S. Food and Drug Administration authorization.
Mar.06 by 2FIRSTS.ai
Iowa House says governor’s tobacco and vape tax hikes are in a “holding pattern”
Iowa House says governor’s tobacco and vape tax hikes are in a “holding pattern”
Radio Iowa reported that House Speaker Pat Grassley said House Republicans are wrestling with Gov. Kim Reynolds’ proposal to raise Iowa’s tax on tobacco products and impose a new 15% sales tax on vaping products. Grassley said the idea is in a “holding pattern,” noting it does not align neatly with recent Republican moves to cut income taxes, and that House Republicans already removed the proposed tax increase from the governor’s MAHA bill.
Feb.27 by 2FIRSTS.ai
JTI UK Updates Nordic Spirit Packaging to Strengthen “Strength and Flavour” Guidance
JTI UK Updates Nordic Spirit Packaging to Strengthen “Strength and Flavour” Guidance
Japan Tobacco International UK (JTI UK) has unveiled a refreshed brand identity for Nordic Spirit nicotine pouches. The new packaging is now live on JTI360 and will roll out to shelves over the coming months. The updated design strengthens on-pack guidance on strength and flavour, adding slower/faster release cues and a six-dot strength system (6–17mg). Each can contains 20 pouches and includes a lid compartment for storing used pouches before disposal.
Mar.04 by 2FIRSTS.ai
Special Report | 71 U.S. Lawmakers Seek to Elevate Illicit Vape Crackdown to U.S.–China Trade Negotiations
Special Report | 71 U.S. Lawmakers Seek to Elevate Illicit Vape Crackdown to U.S.–China Trade Negotiations
U.S. Rep.Mike Carey and 70 other Republican lawmakers have urged federal officials to elevate the crackdown on illicit vapes to the U.S.–China trade agenda. In a March 4 letter to the Treasury Secretary and the U.S. Trade Representative, they warned that unauthorized vape products pose risks related to national security, youth protection and organized crime. The signatories represent about one-third of House Republicans, highlighting growing congressional attention to illicit vape trade.
Mar.10
American Snuff Expands Manufacturing Hiring as Reynolds American Builds Future-Ready Operations
American Snuff Expands Manufacturing Hiring as Reynolds American Builds Future-Ready Operations
Reynolds American said American Snuff Company will add more than 50 manufacturing roles at its Clarksville, Tennessee facility as part of its wider U.S. manufacturing investment plan. The company said the hiring is one of the latest developments under its plan to invest more than USD 3.2 billion across U.S. operations by 2030.
Mar.27 by 2FIRSTS.ai
Austria to Tighten Sales Rules for Nicotine Pouches and E-Liquids From April 1
Austria to Tighten Sales Rules for Nicotine Pouches and E-Liquids From April 1
Austria will introduce new sales rules for nicotine products from April 1, 2026. Under a reform of the tobacco law passed in December 2025, nicotine pouches will in future be sold only through tobacco shops, while e-liquids will be sold only through tobacco shops and licensed specialist stores. Other points of sale will no longer be permitted to sell these products.
Mar.30 by 2FIRSTS.ai