British County Calls for Government to Ban Sales of Disposable E-Cigarettes

Regulations by 2FIRSTS.ai
Jan.16.2024
British County Calls for Government to Ban Sales of Disposable E-Cigarettes
British county council urges government to ban the sale of disposable e-cigarettes due to concerns over youth smoking.

According to a report by the BBC on January 15th, the council of a county in the UK is urging the government to completely ban the sale of disposable e-cigarettes. Tom Hunt, the leader of the council, recently sent a letter to Health Minister Victoria Atkins expressing concerns about the issue of young people smoking.

 

In his letter, Mr. Hunter explicitly stated that the sale of disposable e-cigarettes should be ceased in order to protect children and the environment. He added that while e-cigarettes may be helpful for adult smokers trying to quit, the government should take active measures to prevent children from being attracted to this harmful product. Mr. Hunter also emphasized the environmental concerns associated with disposable e-cigarettes, noting that this too is one of the reasons for the proposed ban.

 

The Department of Health and Social Care has responded to calls from Parliament, stating that the government is actively seeking effective methods to curb youth smoking. According to reports, up to 5 million e-cigarettes are discarded in the UK every week. The department emphasizes that while e-cigarettes may assist adults in quitting smoking, the government considers it "wholly inappropriate" for preventing children from being enticed, particularly through colorful and appealing packaging and advertisements.

 

Mr. Hunter further stated that, "The environmental concerns surrounding disposable e-cigarettes should not be overlooked. We are exerting pressure on the government with the aim of safeguarding children to the fullest extent and protecting the environment by advocating for a ban on the sale of disposable e-cigarettes.

 

A spokesperson for the Department of Health and Social Care has revealed that the government is consulting on ways to reduce the appeal and accessibility of e-cigarettes to children and young people. The forthcoming Tobacco and E-cigarette Bill will introduce the first "smoke-free generation" with the aim of addressing the issue of teenage smoking, saving lives, and protecting children. Furthermore, the government is also planning to invest an additional £30 million per year in law enforcement agencies and allocate £3 million to the Trading Standards Office within two years, in order to tackle illegal and underage tobacco sales.

 

According to a survey conducted by the charity organization Action on Smoking and Health (ASH), the number of children experimenting with e-cigarettes has increased by 50% from 2022 to 2023, rising from 1 in 13 to 1 in 9. The charity highlights that children's awareness of e-cigarette advertising has also grown, particularly within stores, with over half of the children reporting seeing e-cigarette promotions.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

JTI Makes Third Bet on South Korea as Ploom AURA Enters a Market Dominated by lil and IQOS
JTI Makes Third Bet on South Korea as Ploom AURA Enters a Market Dominated by lil and IQOS
Japan Tobacco International is stepping up its heated tobacco push in South Korea with Ploom AURA. Since its official launch in April 2026, the device's limited First Edition and Glacier White version have sold out, while distribution has expanded across Seoul, Incheon, Gyeonggi Province and airport duty-free channels. The rollout marks JTI's third major attempt to build a stronger heated tobacco position in South Korea, following Ploom TECH in 2019 and Ploom X Advanced in 2024. At the group level, JT plans to invest about ¥800 billion, approximately $5 billion, in reduced-risk products from 2026 through 2028, with heated products and Ploom identified as its primary investment priority.
Aug.14
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market
Public health groups, pediatricians and parents sued the U.S. Food and Drug Administration on July 14, 2026, challenging a May enforcement guidance that they say allows unauthorized e-cigarettes and nicotine pouches to remain on the market while applications are under review.
Jul.15
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
A new Swedish study found oral mucosal lesions in 79% of examined nicotine pouch users and 89% of tobacco-derived snus users, with different tissue-response patterns between the two categories. For manufacturers and regulators, the findings shift attention toward product formulation, flavouring, pouch materials and local oral exposure, not only whether a product contains tobacco. The study found no higher prevalence of caries or periodontal disease, but it could not establish causality, long-term outcomes or differences between individual products or designs.
Special Report
Jul.27
Philip Morris Romania Executive on Smoke-Free Strategy: How IQOS Spaces Are Moving Beyond Retail to Consumer Connection
Philip Morris Romania Executive on Smoke-Free Strategy: How IQOS Spaces Are Moving Beyond Retail to Consumer Connection
In an interview with Romanian marketing publication IQads, Marek Gębski, Director of Smoke-Free Products at Philip Morris Romania, said IQOS experience spaces are evolving from traditional retail locations into platforms for consumer engagement and brand connection. Through locations such as IQOS Boutique Victoriei, PMI aims to use design, culture and consumer experiences to strengthen communication with adult consumers about smoke-free products. The interview highlights how tobacco companies are expanding smoke-free strategies beyond products toward experiential marketing and consumer relationships.
Aug.11
Exclusive: China Tobacco Launches Locally Made MODEN FREE Nicotine Pouches in Indonesia
Exclusive: China Tobacco Launches Locally Made MODEN FREE Nicotine Pouches in Indonesia
2Firsts exclusively reports that China Tobacco Zhejiang Industrial has launched MODEN FREE nicotine pouches in Indonesia. The locally manufactured product is sold through Sixhill, a next-generation tobacco channel under CFU Group, at about $1.80 per 18-pouch can. The launch moves China Tobacco’s nicotine pouch activity beyond trade-show displays and testing into local production and public retail.
Jul.16
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
Philip Morris International’s second-quarter earnings call offered new detail on its smoke-free strategy. Management said it would increase U.S. investment behind nicotine pouch brand ZYN, keep IQOS focused on volume before stronger pricing, and use SENTIA, DELIA, LEVIA, VEEV and ZYN to manage tax and regulatory pressure across Japan and Europe. Analysts from Goldman Sachs, Morgan Stanley, UBS and other firms also pressed PMI on profitability, market share, cigarette resilience and the durability of its global transformation over coming quarters.
Jul.24