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December 4, 2025--AIRSCREAM recently participated in PouchEx Stockholm, held recently at the Kistamässan Expo Center, where visitors were introduced to the brand’s comprehensive OEM solutions for nicotine pouch brands seeking to scale across Europe.
According to Grand View Research (2024), Europe’s nicotine-pouch segment generated approximately US $760.2 million in 2024 and is forecast to grow at a 36 percent CAGR through 2030. Independent insights from Tobacco Intelligence similarly highlight rapid category growth as consumers move away from combustible products. AIRSCREAM’s Czech hub positions its partners at the centre of this transformation, combining compliance, R&D, and manufacturing excellence within a unified ecosystem. As the synthetic-nicotine segment continues to expand, AIRSCREAM enables partners to develop quality, tobacco-free pouch products that meet rising consumer demands for clean, smoke-free alternatives.
As a global provider of nicotine innovation, PouchEx Stockholm was a platform to demonstrate how AIRSCREAM’s strategic production hub in the Czech Republic had evolved into an integrated 360-degree manufacturing ecosystem purpose-built to help partners enter the European market with confidence, speed, and uncompromising quality.
A Strategic Manufacturing Hub in the Heart of Europe
AIRSCREAM’s state-of-the-art production facility in the Czech Republic stood at the centre of the showcase. Built to serve as an extension of the organisation’s partners’ operations, it offers a cost-efficient alternative to building proprietary manufacturing sites.
Through this hub, AIRSCREAM produces high-quality nicotine pouches to exact client specifications, managing all formulation and production requirements while ensuring consistency, compliance, and precision. By adhering to strict Standard Operating Procedures (SOPs), the brand maintains the level of quality and reliability expected from a trusted OEM partner.
Comprehensive Operational Support Beyond Manufacturing
At PouchEx, the full suite of AIRSCREAM’s value-added services designed to streamline partners’ operational flow was highlighted:
- Professional Labelling & Bottling
A dedicated, professional in-house team ensures all products are packaged, labelled, and prepared for market with full compliance and efficiency.
- Secure Bonded Storage
Inventory is safeguarded within an ISO Class 7-standard bonded warehouse, providing optimal conditions and peace of mind.
- Confidentiality & Trust
AIRSCREAM reaffirms its commitment to discreet and protected operations. All data, formulations, and proprietary information entrusted to the brand remains strictly confidential.
Simplifying Regulatory Compliance
Understanding European regulatory frameworks can be complex, especially for brands new to the region. During the exhibition, it was shared how AIRSCREAM eased this process by managing key compliance steps on behalf of partners.
This included the facilitation of the Euro 1 Certificate of Movement, ensuring smooth and compliant transport of products across European markets. The team also remains vigilant in monitoring evolving regulatory requirements, ensuring every product manufactured with AIRSCREAM adheres to European standards.
Independent Consulting for Brand Growth
Visitors also learned about AIRSCREAM’s independent consulting services designed to help brands develop, refine, or expand their product portfolios.
By removing the operational burden of manufacturing challenges, taxing applications, and regulatory troubleshooting, we enabled partners to focus on innovation, R&D, and market strategy, while the brand handles the operational complexities behind the scenes.
Empowering Brands to Scale Across Europe
AIRSCREAM’s presence at PouchEx Stockholm reinforces its commitment to providing an all-in-one OEM solution that reduces capital expenditure, accelerates time-to-market, and unlocks new opportunities for brands entering the European region.
The brand is honoured to connect with industry partners, emerging brands, and innovators throughout the event, and looks forward to supporting the future growth of nicotine pouch products.
To explore how the Czech-based production hub can become your competitive advantage, connect with the AIRSCREAM team via the link below.
Visit AIRSCREAM’s website at https://corporate.airscreamuk.com/eu-production-hub/ for more information.
