The organizers of the Spanish tobacco expo EVO NXT held a forum at the event focused on the analysis of the EU nicotine pouch market. During the forum, Jonas Lundqvist, CEO of the Northern European Nicotine Pouches Alliance (NNPA.EU), shared insights on the EU nicotine pouch market.
According to Jonas, there are over 90 nicotine pouch brands in the EU's 27 countries, with physical retail accounting for 68% and online retail accounting for 32%. This includes both brick-and-mortar stores and online platforms. There are over 100,000 total sales points for nicotine pouches, including 104,000 physical retail points and 90 online retail points.
The manufacturing of nicotine pouches is mainly concentrated in countries such as Sweden, Poland, Italy, and Czech Republic. Despite the currently undeveloped market not showing high activity, due to high smoking rates and large populations, it is expected that these regions will become important markets for nicotine pouches in the future.
2FIRSTS surveyed the brands that introduced nicotine pouch products at the EVO NXT exhibition.
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