Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

PMI by 2FIRSTS.ai

Apr.19.2024

Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

Philip Morris Japan has launched the new "IQOS ILUMA i" series devices, available online and in convenience stores nationwide.

According to Japanese media Kakaku, on April 19th, global tobacco giant Philip Morris' Japanese company launched the new "IQOS ILUMA i" series devices, which are now available for purchase online and in convenience stores.

According to the media report, since March 2024, the "ILUMA i" series has been available for purchase on the IQOS online store, official IQOS online accounts, and seven IQOS stores nationwide (some Yamada Denki stores, some Bic Camera stores). Starting from April 16th, major chain convenience stores and some tobacco retailers across Japan will also begin selling the product.

According to a statement from PMI, convenience stores will mainly sell the "ILUMA i" and "ILUMA i One", while the "ILUMA i Prime" will be exclusively available at 7-11 convenience stores starting from April 16th. All models are available in two colors: micro blue and midnight black.

References:

[1] 新型「IQOS イルマ i」の本格展開がスタート、オンラインやコンビニから購入可能に

Also Read:

[1] Philip Morris Moldova Introduces IQOS ILUMA Smokeless Tobacco Device

[2] Philip Morris Launches IQOS ILUMA in South Africa

[3] New IQOS ILUMA i Series Launched in Japan, Featuring Touchscreen and Pause Function

[4] PMI Launches IQOS ILUMA in Colombia

[5] New Year Sale: Get IQOS ILUMA with 3,000 yen Discount

[6] PMI Launches Innovative IQOS ILUMA Heated Tobacco Product in Albania

[7] PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

#IQOS ILUMA

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Costa Rica Ruling Party Lawmaker Proposes Vape Ban as Experts Warn of Black Market Risks

A lawmaker from Costa Rica’s ruling party has introduced a bill to completely ban e-cigarettes and related products, covering their import, sale, use, and manufacturing, citing rising youth use and associated health risks. The proposal would repeal the current regulatory law and has raised concerns that a full ban, combined with weak enforcement, could fuel a black market.

Dec.03 by 2FIRSTS.ai

Product | VOZOL Launches Two SLEEK-Series Devices Compatible with Mesh and Ceramic Coils

VOZOL expands its SLEEK line with the SLEEK VISION e-cigarette, which uses the same series pods and supports both mesh and ceramic coils. SLEEK VISION features a boxier design with a 0.99-inch display for battery level and mode, and upgrades the battery to 900 mAh (vs. 600 mAh on SLEEK).

Nov.11 by 2FIRSTS.ai

2Firsts Co-Founder and CEO Alan Zhao Speaks at PouchEX 2025: Highlighting China’s Critical Role in the Global Nicotine Pouch Industry

At PouchEX 2025 in Sweden, 2Firsts CEO Alan Zhao delivered an invited keynote, outlining China’s critical role in the global nicotine pouch industry from both supply chain and consumer insight perspectives, drawing significant attention from the international community.

Nov.17

Malaysia’s Home Ministry Urges Study of IQOS Tobacco Device Ahead of Potential Legislation

Malaysia’s Home Ministry has recommended that the National Poison Centre conduct a study on the IQOS heated tobacco device, developed by a leading global tobacco company. Minister Datuk Seri Saifuddin Nasution Ismail said the research would help the government prepare future legislation addressing emerging nicotine technologies. While health risks remain uncertain, officials stress the need for proactive, adaptable legal frameworks.