British American Tobacco (BAT), one of the Big Four tobacco corporations, is rapidly setting up its booth and has already placed a number of products on the shelves; the entire appearance is taking shape.
Presently, the BAT booth displays posters of its e-cigarette brand vuse and HNB brand glo, vapes, cartridges, and other products, as well as tables and seats for guests and the latest Ipad for displaying product information.
The vuse brand poster is brightly colored and written in German. The top right corner is branded "Trust the NO.1," implying that since JUUL experienced a significant setback in the U.S. market and its market share plunged, vuse e-cigarettes have continued to gain market share and have become the market leader.
The BAT HNB brand glo also made a splash at the show. HYPER series occupied the majority of the booth.
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