VAPORESSO and DOJO introduced their jointly launched “iMate” as the world’s first fully compatible platform across all product categories. The two brands have respectively released the open-system iMate OS and the disposable iMate X 40K. A key highlight is that all iMate series products are compatible with the same display screen.

Between July 19 and 28, the UK Medicines and Healthcare products Regulatory Agency (MHRA) published 227 SKUs in its e-cigarette product notification database, including updates on high-puff devices, refillable pods, and multi-flavor cartridges from brands such as ELFBAR, LOST MARY, and VAPORESSO.

ELFBAR has launched the JOINOne series, featuring two pod types—“Dock-to-Vape” and “Standalone Use”—with three-level cooling adjustment. The Dynamic and Lumeo devices offer three power modes. The series debuted at the 2025 Dubai Vape Expo and is now available on ELFBAR’s website.

Vape brand ELUX unveiled its new product, ASTRA, at the World Vape Show Dubai 2025. The device features up to 50,000 puffs, a 1000mAh battery, and a circular display. ELUX ASTRA is not yet available for online purchase.

BAT Japan will release a limited edition glo HYPER pro HANABI EDITION on July 25th to celebrate the conclusion of their "Live Life in Color" brand event in 2025. Designed by Motty, the device features a vibrant summer fireworks theme. From July 25th to 27th, a cozy glo™ HANABI tobacco lounge will be set up at the FUJI ROCK FESTIVAL, showcasing the unique design.