Japan Tobacco (JT) has announced it will discontinue sales of its heated tobacco device “Ploom X Advanced” starting mid-May 2025. The company also revealed plans to launch the next-generation model in the series on May 27.

FEELM, a brand under SMOORE, has teamed up with AVOMI, MEVOL, and FUMOT to roll out six new vaping solutions. Among them, the STAR RING and SQUEEZY POD combine vaping with fidget spinner and stress toy elements, while the GEM XL is described as the simplest 2+N vaping solution to date.

British American Tobacco Japan will launch a limited-edition version of its heated tobacco device, the glo Hyper Pro “Aurora,” starting May 26. The company also revamped its neo™ line on April 15, introducing updated names, flavors, and packaging. A new tobacco stick variant, “Neo Brilliant Red Fruits for Hyper,” was added to cater to evolving consumer preferences in Japan.

At Vaper Expo UK, CFU Vaping Experience launched Prime 2ML, a superior alternative to traditional disposables, and Prime 10ML, a compliant solution for legal big puff. MixIn, the first smart hybrid device combining harm reduction with enhanced flavor, provides a viable option for smokers. Through technological innovation, CFU has brought sustainable solutions to the industry, leading it into a new “Prime Time.”

British American Tobacco's Vuse brand has unveiled its first screen-equipped e-cigarette, the Vuse Ultra, at the Swiss Tobacco Exhibition. This device features a compact AMOLED display that provides real-time information on battery life and e-liquid levels. It integrates with the MYVUSE app, offering functionalities such as usage tracking, device location, and cloud control. Notably, the Vuse Ultra comes with a removable battery, facilitating responsible disposal.