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Interview with Vabeen CEO Shuai: Full-Portfolio Push, Compliance-First Strategy to Build Global Competitiveness

Interview with Vabeen CEO Shuai: Full-Portfolio Push, Compliance-First Strategy to Build Global Competitiveness
At InterTabac 2025, Vabeen CEO Shuai told 2Firsts that Vabeen has launched two flagship products—the multi-flavor pod-mod iPlex and the open-system Billow Pro—while showcasing a complete lineup spanning disposables, pod systems, and open systems. In his view, Vabeen treats “compliance-first” as a long-term strategy and sees strict regulation as an opportunity for industry upgrading. Over the next two to three years, Vabeen will continue to focus on three pillars—compliance, user experience, and
Sep.19
InterTabac 2025 Insights|PMI Showcases Full Portfolio: IQOS, VEEV, and ZYN in Dedicated Zones

InterTabac 2025 Insights|PMI Showcases Full Portfolio: IQOS, VEEV, and ZYN in Dedicated Zones
At InterTabac 2025 in Dortmund, 2Firsts observed that Philip Morris International (PMI) exhibited with a full product lineup and organized three key brands—IQOS (heated tobacco), VEEV (e-vapor), and ZYN (nicotine pouches)—into separate display areas.
Sep.19
InterTabac 2025 Photo Gallery|Nicotine Pouch Exhibitors Surge: Booth Snapshot

InterTabac 2025 Photo Gallery|Nicotine Pouch Exhibitors Surge: Booth Snapshot
InterTabac 2025 in Dortmund has officially opened. At this year’s fair, numerous nicotine pouch brands are exhibiting, with their numbers rising significantly compared with last year.
Sep.19
Sneak Peek | Vabeen Unveils Full Line of New Products at InterTabac 2025, Focusing on Upgraded Experience and Technological Innovation

Sneak Peek | Vabeen Unveils Full Line of New Products at InterTabac 2025, Focusing on Upgraded Experience and Technological Innovation
Vabeen will unveil its complete product line—disposable, pod, and open-system devices—at booth 6.A24 at InterTabac 2025. The showcase highlights the brand's latest innovations in high capacity, multi-flavor, and smart devices, demonstrating its strategic focus and strength in the global market.
Sep.17
UK Vaping Product Approvals Soar to 1,552, a 32x Increase | Pod Products Drive Growth

UK Vaping Product Approvals Soar to 1,552, a 32x Increase | Pod Products Drive Growth
The UK's MHRA database saw a 32-fold increase in e-cigarette registrations from Sep 8-14, with 1,552 new approvals. Pod products from brands like ELFBAR and SMOK made up over 90% of the new entries.
Sep.16
2Firsts Interview with China Tobacco International (HK): Governance and Strategic Outlook Behind ESG Rating Upgrade

2Firsts Interview with China Tobacco International (HK): Governance and Strategic Outlook Behind ESG Rating Upgrade
ESG has become a key focus for international tobacco companies. Ahead of InterTabac 2025 in Dortmund, China Tobacco International (HK) sat down with 2Firsts to outline the core initiatives behind its ESG rating upgrade, covering environmental governance, social responsibility, and corporate governance, while addressing future challenges and tightening global ESG regulations.
Sep.16
Communication Gaps, Illicit Trade, and Product Design Flagged in PMI’s Sustainability Materiality Report 2025

Communication Gaps, Illicit Trade, and Product Design Flagged in PMI’s Sustainability Materiality Report 2025
PMI identifies communication barriers as a core risk to advancing tobacco harm reduction, highlighting how public misunderstanding and regulatory constraints are undermining switching efficiency. Illicit trade, disposable product design, and forced labor in the electronics supply chain are also flagged as high-priority concerns. The report further unveils an independent assessment of its health subsidiary Aspeya, focusing on consumer health, climate impact, and global access—signaling ESG alignm
Sep.15
Company | CCELL Launches New GemBar Device with Transparent Tank and Postless Design

Company | CCELL Launches New GemBar Device with Transparent Tank and Postless Design
CCELL has unveiled GemBar via its LinkedIn channel—a new vaporization device featuring a transparent tank for instant capacity checks and a postless design aimed at boosting efficiency and preserving flavor. The company underscores a reliability-first experience, pledging: “We respect every puff. No clogs. No leaks. No burnt taste.”
Sep.15
Company | Imperial Brands CEO: Expects double-digit NGP growth over the next five years; ZONE nicotine pouches reach ~3% share in the U.S.

Company | Imperial Brands CEO: Expects double-digit NGP growth over the next five years; ZONE nicotine pouches reach ~3% share in the U.S.
At the Barclays Global Consumer Staples Conference, the CEO of Imperial Brands outlined the company’s 2025–2030 strategy and direction for its Next-Generation Products (NGP). He said the NGP business has been “reset,” delivering double-digit growth over the past two years, with the aim of sustaining this pace for the next five years. In response to disposable-vape bans in the UK and France, the company has completed a pivot to rechargeable pod systems, doubling its UK market share and surpassing
Sep.12
Company | Itsuwa Technology to Establish French Subsidiary to Boost Overseas Footprint; 2024 Net Profit Down 194.47% YoY

Company | Itsuwa Technology to Establish French Subsidiary to Boost Overseas Footprint; 2024 Net Profit Down 194.47% YoY
Itsuwa Technology announced that it plans to establish a wholly owned subsidiary in Paris, France—ITSUWA FRANCE—with a registered capital of €10,000, to engage in promotion, marketing activities, and brand management. In 2024, the company’s revenue fell 12.59% to RMB 283 million, and it recorded a net loss of RMB 19.66 million. The investment aims to strengthen overseas presence and enhance brand and market responsiveness.
Sep.12
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Most Read
1
Interview with Vabeen CEO Shuai: Full-Portfolio Push, Compliance-First Strategy to Build Global Competitiveness

2
InterTabac 2025 Insights|PMI Showcases Full Portfolio: IQOS, VEEV, and ZYN in Dedicated Zones

3
InterTabac 2025 Photo Gallery|Nicotine Pouch Exhibitors Surge: Booth Snapshot

4
Sneak Peek | Vabeen Unveils Full Line of New Products at InterTabac 2025, Focusing on Upgraded Experience and Technological Innovation

5
UK Vaping Product Approvals Soar to 1,552, a 32x Increase | Pod Products Drive Growth

6
2Firsts Interview with China Tobacco International (HK): Governance and Strategic Outlook Behind ESG Rating Upgrade

7
Communication Gaps, Illicit Trade, and Product Design Flagged in PMI’s Sustainability Materiality Report 2025

8
Company | CCELL Launches New GemBar Device with Transparent Tank and Postless Design

9
Company | Imperial Brands CEO: Expects double-digit NGP growth over the next five years; ZONE nicotine pouches reach ~3% share in the U.S.

10
Company | Itsuwa Technology to Establish French Subsidiary to Boost Overseas Footprint; 2024 Net Profit Down 194.47% YoY
