INNOKIN Marketing Director Ronan Feng Speaks at 2Firsts Global NGP Rethink Forum
INNOKIN Marketing Director Ronan Feng Speaks at 2Firsts Global NGP Rethink Forum
INNOKIN Marketing Director Ronan Feng Speaks at 2Firsts Global NGP Rethink Forum
INNOKIN Marketing Director Ronan Feng delivered a keynote speech at the 2Firsts Global NGP Forum titled "How Does Product Design Influences Consumer Behavior", offering deep insights into the connection between design, consumer psychology, and behavior.
Jul.30
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
At the 2Firsts Global NGP Forum, MK Lab CEO KUNIYOSHI/MAKIO provided an in-depth analysis of Japan's e-cigarette market, examining regulatory constraints, consumer trends, and localized marketing strategies. He emphasized that viewing "product as culture" is key to overcoming regulatory and user barriers.
Jul.30
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of the Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, delivered a keynote speech at the 2Firsts Global NGP Forum titled "The Global Opportunities and Challenges of The Novel Tobacco Industry from a Scientific Perspective".
Jul.30
2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
Malawi relies heavily on tobacco, which generates over 50% of foreign exchange and 12% of GDP. In 2025, output is expected to reach 175 million kg, but lower prices and rising costs hurt profits. TAMA CEO Nixon Lita discusses climate effects, market pressures, diversification, and challenges from next-generation nicotine products.
Jul.30
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
Poland’s new tobacco bans and tax hikes have triggered market chaos and a surge in illicit trade. Experts warn these measures may deter investment, push smokers back to cigarettes, and cloud the industry’s outlook with uncertainty.
Jul.29
INNOKIN Marketing Director Ronan Feng Speaks at 2Firsts Global NGP Rethink Forum
INNOKIN Marketing Director Ronan Feng Speaks at 2Firsts Global NGP Rethink Forum
INNOKIN Marketing Director Ronan Feng Speaks at 2Firsts Global NGP Rethink Forum
INNOKIN Marketing Director Ronan Feng delivered a keynote speech at the 2Firsts Global NGP Forum titled "How Does Product Design Influences Consumer Behavior", offering deep insights into the connection between design, consumer psychology, and behavior.
Jul.30
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
MK Lab CEO Offers In-Depth Analysis of Japan's E-Cigarette Market at 2Firsts Forum: Regulations, User Trends, and Marketing Strategies
At the 2Firsts Global NGP Forum, MK Lab CEO KUNIYOSHI/MAKIO provided an in-depth analysis of Japan's e-cigarette market, examining regulatory constraints, consumer trends, and localized marketing strategies. He emphasized that viewing "product as culture" is key to overcoming regulatory and user barriers.
Jul.30
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of CAS Shenzhen Institute of Advanced Technology, Speaks at 2Firsts Global NGP Rethink Forum
Xinan Liu, Associate Researcher at the Brain Science Institute of the Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, delivered a keynote speech at the 2Firsts Global NGP Forum titled "The Global Opportunities and Challenges of The Novel Tobacco Industry from a Scientific Perspective".
Jul.30
2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
2Firsts Interview | Malawi’s Economic Engine: TAMA Farmers Trust CEO Reflects on the Current Marketing Season and Malawi’s Heavy Tobacco Dependence
Malawi relies heavily on tobacco, which generates over 50% of foreign exchange and 12% of GDP. In 2025, output is expected to reach 175 million kg, but lower prices and rising costs hurt profits. TAMA CEO Nixon Lita discusses climate effects, market pressures, diversification, and challenges from next-generation nicotine products.
Jul.30
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
2Firsts Special Report: Legal Uncertainty Wreaks Havoc on Poland’s Tobacco Market
Poland’s new tobacco bans and tax hikes have triggered market chaos and a surge in illicit trade. Experts warn these measures may deter investment, push smokers back to cigarettes, and cloud the industry’s outlook with uncertainty.
Jul.29
ELURA Founder and Former BAT Design Head Jonathon Lister Speaks at 2Firsts Global NGP Rethink Forum
ELURA Founder and Former BAT Design Head Jonathon Lister Speaks at 2Firsts Global NGP Rethink Forum
ELURA Founder and Former BAT Design Head Jonathon Lister Speaks at 2Firsts Global NGP Rethink Forum
ELURA founder and former BAT Head of Product and User Experience Design, Jonathon Lister, delivered a keynote speech titled “Rethinking the Design of Next Generation Tobacco Products” at the 2Firsts Global NGP Rethink Forum in Shenzhen.
Jul.28
Philip Morris International: When High Valuation Meets Flawed Performance — A 2Firsts Reader Submission
Philip Morris International: When High Valuation Meets Flawed Performance — A 2Firsts Reader Submission
Philip Morris International: When High Valuation Meets Flawed Performance — A 2Firsts Reader Submission
After PMI released its Q2 2025 earnings, a 2Firsts reader submitted an in-depth analysis unpacking key concerns behind the headline numbers. While earnings beat expectations, slowing organic revenue growth, challenges in combustibles and ZYN, and a low margin for error under high valuation have triggered market unease. The next few quarters may prove pivotal for PMI’s growth narrative.
Jul.24
Legal Commentary: FDA Approves JUUL Menthol E-Cigarettes and Releases Key Scientific Evaluation Criteria
Legal Commentary: FDA Approves JUUL Menthol E-Cigarettes and Releases Key Scientific Evaluation Criteria
Legal Commentary: FDA Approves JUUL Menthol E-Cigarettes and Releases Key Scientific Evaluation Criteria
2Firsts received a legal commentary from lawyer Zheng Mingwei’s team, analyzing the FDA’s approval of JUUL menthol e-cigarettes. The article outlines key scientific data, regulatory standards, and industry implications.
Jul.22
2Firsts Exclusive with ARAC: What Juul’s FDA Approval Reveals About U.S. Tobacco Regulation
2Firsts Exclusive with ARAC: What Juul’s FDA Approval Reveals About U.S. Tobacco Regulation
2Firsts Exclusive with ARAC: What Juul’s FDA Approval Reveals About U.S. Tobacco Regulation
2Firsts spoke with the leadership team at ARAC to analyze the regulatory context and industry implications of the FDA’s approval of five Juul products. ARAC noted that the decision highlights FDA’s increasing emphasis on real-world switching behavior as a key criterion for authorization. While more MGOs may follow, companies must meet rigorous standards in toxicology, manufacturing, and population-level risk assessments.
Jul.21
2Firsts Interview | Adding Evidence: How Two Recent Blu Studies Strengthen the Case for NGPs As THR Tools
2Firsts Interview | Adding Evidence: How Two Recent Blu Studies Strengthen the Case for NGPs As THR Tools
2Firsts Interview | Adding Evidence: How Two Recent Blu Studies Strengthen the Case for NGPs As THR Tools
2Firsts interviewed Elizabeth Clarke, scientific lead at Imperial Brands, on the latest blu behavioral studies. Results showed that smokers with no intention to quit reduced cigarette use by nearly 29% in one week, and about one-third to 40% had significantly reduced or quit at six months. Clarke highlighted the role of flavor diversity and behavioral science, urging science-based harm reduction policies to demonstrate blu’s public health potential.
Jul.17
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