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UK MHRA Watch | 200+ SKUs Listed in 10 Days: FUMOT Accounts for Nearly Half as ELFBAR and Others Roll Out New Products
UK MHRA Watch | 200+ SKUs Listed in 10 Days: FUMOT Accounts for Nearly Half as ELFBAR and Others Roll Out New Products
From July 9 to 18, brands including ELFBAR, GEEKVAPE, and FUMOT submitted over 200 e-cigarette SKUs for public listing with the UK Medicines and Healthcare products Regulatory Agency (MHRA), featuring high-puff devices, refillable pods, and multi-flavor compatible cartridges.
Jul.18
2Firsts Insight | Official Websites as Marketing Platforms: LOST MARY and OXVA Engage Users through Content and Interaction
2Firsts Insight | Official Websites as Marketing Platforms: LOST MARY and OXVA Engage Users through Content and Interaction
E-cigarette brands LOST MARY and OXVA launched new website features. LOST MARY’s “FLAVOR DISCOVERY” uses virtual characters for flavor matching, while OXVA’s “OX Chill” summer challenge boosts engagement with points, lotteries, and national rankings.
Jul.18
Japan Tobacco’s Greece Subsidiary Posts $900 Million Revenue in 2024, Plans to Boost Ploom Market Expansion
Japan Tobacco’s Greece Subsidiary Posts $900 Million Revenue in 2024, Plans to Boost Ploom Market Expansion
Japan Tobacco International’s (JTI) Greece operations are projected to generate over €800 million (approximately $900 million) in revenue in 2024, with a net profit of €958,000 (about $1.11 million), marking a growth in market share despite challenging conditions. JTI’s innovation is driving market expansion in Greece, with its Ploom products successfully entering the market.
Jul.18
BAT Challenges Polish Tax Authorities as 200,000 Pods Seized, Potential Loss Exceeds $2.7 Million
BAT Challenges Polish Tax Authorities as 200,000 Pods Seized, Potential Loss Exceeds $2.7 Million
British American Tobacco (BAT) strongly disputes the Polish tax authority’s seizure of over 200,000 e-cigarette pods imported by its partner, citing lack of legal basis and possible unlawful expropriation. Despite plans for legal sale before new tax rates, the goods were confiscated. BAT estimates losses above PLN 10 million ($2.77 million) and may pursue legal action domestically and internationally.
Jul.18
JUUL Labs Statement on FDA Marketing Authorization
JUUL Labs Statement on FDA Marketing Authorization
JUUL Labs said its e-cigarettes have received FDA marketing granted orders (MGOs), meeting the “public health” standard. It noted it is the only major vaping firm not backed by a traditional tobacco company.
Jul.18
[Breaking] Juul’s Device and 4 Pod Products Officially Authorized by FDA, Reenters the U.S. Regulated Market
[Breaking] Juul’s Device and 4 Pod Products Officially Authorized by FDA, Reenters the U.S. Regulated Market
After a one-year hiatus, the FDA has once again authorized new e-cigarette products—approving one device and four pod products from Juul, marking its return to the regulated market.
Jul.17
Product | HAYATI Launches Nicotine Pouches with Cooling Flavors, Targeting UK and UAE Markets
Product | HAYATI Launches Nicotine Pouches with Cooling Flavors, Targeting UK and UAE Markets
HAYATI has launched HAYATI NIC POUCHES, offering nicotine strengths from 6mg to 30mg and a range of cooling “ice” flavors, now available in the UK and UAE markets. Its open-system sub-brand QUOKKA has also debuted on the official website, with the parent company filing related trademarks.
Jul.17
Singapore Cracks Down on Vaping Network; Man Charged for Distributing Nearly 3 Tons of Products
Singapore Cracks Down on Vaping Network; Man Charged for Distributing Nearly 3 Tons of Products
A 21-year-old Malaysian man was charged for distributing nearly three tons of e-cigarettes in Bishan and Ubi, Singapore, in one day. He is out on $25,000 bail, with a hearing on August 11. This case highlights Singapore’s growing e-cigarette problem, with authorities seizing $41 million worth of vaping products between January 2024 and March 2025—five times more than from 2019 to 2023.
Jul.17
Interview
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2FIRSTS Exclusive Insights
2Firsts Interview | Adding Evidence: How Two Recent Blu Studies Strengthen the Case for NGPs As THR Tools
2Firsts Interview | Adding Evidence: How Two Recent Blu Studies Strengthen the Case for NGPs As THR Tools
2Firsts interviewed Elizabeth Clarke, scientific lead at Imperial Brands, on the latest blu behavioral studies. Results showed that smokers with no intention to quit reduced cigarette use by nearly 29% in one week, and about one-third to 40% had significantly reduced or quit at six months. Clarke highlighted the role of flavor diversity and behavioral science, urging science-based harm reduction policies to demonstrate blu’s public health potential.
Jul.17
From Combustion to Conversation: BAT’s Omni Platform Tackles Misconceptions About Nicotine — A 2Firsts Exclusive Interview
From Combustion to Conversation: BAT’s Omni Platform Tackles Misconceptions About Nicotine — A 2Firsts Exclusive Interview
Launched in 2024, BAT’s Omni platform aims to advance tobacco harm reduction, dispel misconceptions about nicotine, and accelerate the transition to a smokeless future through science. In this 2Firsts exclusive interview, BAT’s head of strategic and digital communications shares insights on Omni’s vision and global impact.
Jul.15
Retraction Statement Regarding the Article: “2Firsts Investigation | U.S. Tightens E-Cigarette Enforcement, Disrupting China Air Shipments — Industry Estimates $78 Million in Goods Seized in Six Months”
Retraction Statement Regarding the Article: “2Firsts Investigation | U.S. Tightens E-Cigarette Enforcement, Disrupting China Air Shipments — Industry Estimates $78 Million in Goods Seized in Six Months”
Retraction Statement.
Jul.15
Special Report | ITGA Africa Meeting Puts Sustainability Center Stage amid Global Tobacco Challenges
Special Report | ITGA Africa Meeting Puts Sustainability Center Stage amid Global Tobacco Challenges
The ITGA Africa meeting highlighted sustainability, labor reforms, and challenges posed by novel nicotine products. Countries like Malawi stressed crop diversification and climate-resilient farming to help farmers adapt to global market shifts and secure their livelihoods.
Jul.14
Licensed Chinese Manufacturer Database
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