2Firsts
June 1, 2026
South Korean media reported that KT&G expanded sales of the heated tobacco device lil AIBLE 3.0 to convenience stores across Seoul on May 13. The version available through convenience stores comes in the OUD GRAY color, which is described as an exclusive retail-channel variant.
The move broadens consumer access to the device and extends distribution beyond KT&G’s dedicated retail channels. Reports indicate that lil AIBLE 3.0 was first introduced through a presale at KT&G’s flagship store, lil MINIMALIUM, in February and sold out during its initial launch period.
At the same time, KT&G launched two new products for the lil AIBLE platform—AIIM REMIX and AIIM ICESPOT—through convenience stores nationwide.
Both products are priced at KRW 4,800. Following the launch, the lil AIBLE consumable lineup now consists of 19 products, including 15 AIIM variants and four RAIM variants.
Brand | KT&G |
Product Name | lil AIBLE 3.0 |
Product Type | Heated tobacco device |
Channel Move | Sales expanded to convenience stores across Seoul from May 13 |
Convenience-store Version | OUD GRAY, described as an exclusive color for convenience stores |
Related New Products | AIIM REMIX and AIIM ICESPOT |
Product Type of New Variants | Dedicated consumables for lil AIBLE |
Price | KRW 4,800 each |
Consumable Portfolio | 19 products in total, including 15 AIIM variants and four RAIM variants |
Previous Launch Information | Presale held at lil MINIMALIUM in February; sold out during initial launch |
Product Features | Reduced charging and preheating times; metallic finish and curved design |
According to media reports, lil AIBLE 3.0 features reduced charging and preheating times, along with a metallic finish and curved design elements.
Reports also indicate that cumulative sales of the lil AIBLE series have surpassed one million units. The latest move covers both device distribution and consumable expansion, with KT&G broadening retail availability while simultaneously extending its dedicated consumable portfolio.
A KT&G representative said the two new variants were developed in response to evolving consumer preferences.
The company added that it plans to continue introducing new products and gradually expand the sales footprint of lil AIBLE 3.0 to improve consumer accessibility.
The latest move demonstrates KT&G’s dual-track strategy of expanding device availability while broadening its consumable ecosystem.
For heated tobacco products, retail accessibility and consumable variety remain important factors influencing user retention. By bringing lil AIBLE 3.0 into Seoul convenience stores while expanding its AIIM lineup, KT&G is continuing to strengthen the market presence and ecosystem of the lil AIBLE platform.
（Cover Image：Kookje Ilbo）
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