Key Points
- Zyn launches 16.5mg pouch;
- Highest strength in portfolio;
- UK sales up 400% year-on-year;
- PMI expands pouch strategy.
2Firsts
May 27, 2026
According to UK retail industry outlet Better Retailing, Philip Morris International (PMI) has launched Zyn Menthol Ice 16.5mg nicotine pouches in the UK.
The report said the product is the highest-strength nicotine pouch currently available in the Zyn portfolio.
According to the article, Menthol Ice 16.5mg features eucalyptus and menthol flavors. It is now available through PMI Open and will begin rolling out to wholesale channels across the UK from the end of May.
The product carries a recommended retail price of £6.50 (approximately US$8.80).
To support the launch, PMI is offering retailers a flat 63% profit-on-return margin during the second quarter of 2026, the report said.
PMI said the new product is intended to strengthen Zyn’s full-strength portfolio and provide more options for adult nicotine pouch consumers.
The report noted that Zyn already offers a 13.5mg version of Menthol Ice, with the new 16.5mg product positioned as a higher-strength alternative.
PMI cited consumer research showing that product choice is the leading purchase driver for nicotine pouch consumers in convenience stores.
The company said broader flavor and strength options could help meet evolving demand among adult users.
Dor Matot, head of Zyn UK and Ireland at PMI, said:
“Zyn Menthol Ice 16.5mg is an important addition to our nicotine pouch portfolio, giving retailers access to the highest strength product in the Zyn range.”
He added that retailers increasingly need portfolios capable of serving both new and existing adult nicotine pouch users as demand for more flavors and strengths continues to grow.
The report said the UK nicotine pouch market has continued expanding in recent years.
According to PMI data cited in the article, Zyn’s UK sales volume increased by approximately 400% between December 2024 and December 2025.
PMI said Zyn remains the world’s leading nicotine pouch brand by sales.
The report suggests PMI is continuing to expand its smoke-free nicotine portfolio while strengthening its position in the fast-growing nicotine pouch market through higher-strength offerings.
（Cover Image: Better Retailing）
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