Key Points
- DOJO will begin introducing a new global brand identity on September 1, 2026, including a redesigned handwritten logo.
- Packaging, marketing materials and digital assets will transition gradually over the following months.
- DOJO is currently promoting Blast X in Germany, with official product information showing a 1,000mAh rechargeable battery, 10ml refill container and replaceable pod structure.
- Fabio Corsaro of MG Wesel GmbH linked the rebrand to trademark issues, but the reason has not been publicly confirmed by the brand.
2Firsts
August 31, 2026
According to recent LinkedIn posts from people at VAPORESSO, SMOORE and a German distribution partner, vape brand DOJO will begin introducing a new global brand identity from September 1, 2026. The most visible change is a redesigned handwritten logo, with the new visual system set to be gradually applied across product packaging, marketing materials and digital assets.
Anna Sliwa, UK Brand Operations Director at VAPORESSO, said in a LinkedIn post that the change would begin on September 1. Courtney Mather, FMCG Regional Manager – North at SMOORE, said in another DOJO-related post that the brand would introduce its new global identity from that date and adopt a redesigned handwritten logo.
Mather described the new logo as reflecting the brand’s energy, authenticity and continued drive to move forward.
New Identity to Be Applied Across Packaging and Digital Assets
Fabio Corsaro, Head of Marketing and Purchasing at MG Wesel GmbH, said in a LinkedIn post that the change represented a full rebrand and that DOJO-branded packaging, marketing materials and digital assets would gradually transition to the new visual identity over the following months.
The rollout areas explicitly identified in the posts include:
● product packaging;
● marketing materials;
● digital assets.
The brand transition will therefore take place gradually rather than through a single simultaneous switch across all materials.
Blast X Is Marketed in Germany
Trademark Explanation Remains Unconfirmed
Corsaro said in his LinkedIn post that, according to internal information, the rebrand had become necessary because of trademark issues.
2Firsts has not found a public statement from DOJO, VAPORESSO or SMOORE confirming that explanation.
What can currently be confirmed is that DOJO will begin rolling out a new global brand identity on September 1. Whether trademark issues directly prompted the change remains subject to further clarification from the brand.
DOJO and VAPORESSO Brand Relationship
DOJO’s official materials use the “DOJO by Vaporesso” branding.
DOJO’s official About page also states that VAPORESSO was founded by SMOORE in 2015.
German distributor MG Wesel GmbH lists “DOJO powered by Vaporesso” among the brands for which it acts as a Master Distributor.
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Cover Image: LinkedIn
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