Japan

British American Tobacco Japan Co. launched two new flavors for the "Lucky Strike" pod brand on Feb. 10.

Philip Morris International (PMI) reveals best-selling flavors for IQOS pods, with "Teria Regular" topping the list.

Future Technology Co., Ltd. plans to launch Japan's first nicotine-free pouch product "The Third IZUMI" on January 1, 2025.

JT collaborates with Novelbright to release "Ploom X Front Panel Novelbright Model" for 6000 consumers through a giveaway event.

Philip Morris Japan to launch new IQOS ILUMA i and IQOS ILUMA pods in mint flavor, expanding Terea series to 24.

JT has announced the launch of a new product under its "Mevius" brand, the "Mevius Strong One 100's," priced at $4. The new product will be available in convenience stores and tobacco specialty shops nationwide starting January 20, 2025.

PMI will introduce a new flavor, "SENTIA Fresh Coral," for its IQOS ILUMA i heated tobacco devices in Japan starting December 12. The new product, part of the SENTIA series, will be available at seven nationwide IQOS stores and other retail outlets, priced at $3.50 per pack.

Japan Tobacco announced that it will begin nationwide sales of the limited edition red "Ploom X Advanced" heated tobacco device starting December 10, along with related accessories in the red color option.