Japan

Philip Morris Japan (PMJ) launched special edition "IQOS ILUMA i" and "IQOS ILUMA" with 12 unique pods "TEREA" to celebrate IQOS' 10th anniversary in Japan.

PMI accused of manipulating science for profit through research funding and advocacy efforts, targeting non-smokers with IQOS products.

BAT Japan announced that its "Kent Neo Stick True Rich Tobacco hyper X" for "glo™" will be priced at 450 yen.

BAT Japan to launch "Vuse Zero Nic Sensations" disposable e-cigarette globally on July 1, offering four flavors in Tokyo.

JTI launches summer promotion for Ploom X Advanced tobacco device and accessories, offering discounts until August 4, 2024.

Philip Morris Japan hosted the "IQOS Together X" event in Tokyo to celebrate the 10th anniversary of IQOS in Japan.

Philip Morris Japan (PMJ) launches "IQOS Together X" interactive platform on May 22 to encourage smokers to switch to heated tobacco.

Beyond Vape Japan launches five new flavors of JUUL-compatible e-cigarette pods "altpods" in Tokyo, available for purchase online.