Latin America

Philip Morris International (PMI) showcased IQOS heated tobacco systems and nicotine pouch products at Technovation 2026 in Buenos Aires on October 7–8, presenting research on consumer attitudes, regulatory developments and illicit cigarette trade across Latin America. PMI Chief Global Growth Officer Stefano Volpetti said smoke-free products accounted for more than 7% of the Mexico City market. Argentina repealed its heated tobacco ban in May 2026 and introduced registration requirements for tobacco and nicotine products, while local media reported nicotine pouch sales in Mendoza. A PMI-commissioned survey found that only 8% of respondents across four Latin American countries were familiar with nicotine pouches. A separate KPMG study estimated illicit cigarette consumption at 77 billion sticks across 11 markets in Latin America and Canada in 2025.

Dominican Republic lawmakers debate bill to restrict e-cigarette sales, citing concerns about youth addiction and health risks.

Costa Rica's Constitutional Court issues final ultimatum to Health Ministry to regulate e-cigarettes and tobacco products within two months.

Despite a ban imposed by Brazil's health authority, Anvisa, e-cigarette searches on the internet have surged by 1550% in 2023, according to Google Trends data.

Colombian lawmaker Carolina Giraldo has proposed a new bill to triple traditional cigarette taxes and tax unregulated e-cigarettes to increase public health resources.

ELFBAR, a renowned e-cigarette brand, launches "ELFBAR BC10000" disposable e-cigarette in Latin America with 10,000 puffs.

Panama's Supreme Court will hear a lawsuit challenging the constitutionality of the ban on e-cigarettes and heated tobacco, seen as a positive step for tobacco harm reduction groups.

Colombian government seeks to revise the 2009 Anti-Tobacco Law as 25% of e-cigarette users are minors, according to Dane.