On September 21, the 2Firsts team discovered that some brand manufacturers had taken advantage of the popularity of nicotine pouches at the tobacco expo in Dortmund, Germany, by introducing a similar product called nicotine oral film.

New Nicotine Oral Film Products Emerging in the Market — Orgco nicotine oral film | Image source: Two Up

Avoid the market for nicotine pouches.

At the NUSO company booth, it was discovered that they were showcasing their Orgco brand nicotine oral films. According to booth staff, the product is designed to differentiate itself from the competitive nicotine pouch market.

According to the booth staff, faced with the oversaturated nicotine pouch market, the company has decided not to compete directly, but instead to introduce this more discreet and convenient alternative nicotine product.

According to reports, the nicotine oral film of the orgco brand is produced in the company's factory in Indonesia, with a nicotine content of 2% in the product. Although it has not yet undergone large-scale marketing, the volume of inquiries during the exhibition period has been "quite substantial." One audience member who experienced it on-site commented that the nicotine oral film, compared to other nicotine replacement products on the market, still needs time to be tested by the market.

Currently, the brand's products have not yet been officially launched on the market.

In addition, the two leaders also noticed several other nicotine oral film products. China Boton Group showcased a nicotine oral film called "ECHI" at their booth, these products were displayed alongside the brand's nicotine pouches on the display table.

Another brand called "melta" offers a variety of flavored nicotine oral films to choose from. The brand's representatives stated that their products are already on the market and selling well in Europe and the United States.

The product's mechanism of action is similar to that of a nicotine pouch.

The core technology of nicotine oral film lies in its fast-dissolving design. Two recent patent searches have revealed that "nicotine dissolvable film with or without mint flavor" is a type of rapidly dissolving film placed in the mouth, containing "nicotine or nicotine analogs, with or without mint flavor or mint flavor analogs". It can be directly absorbed into the bloodstream through the oral mucosa, with the purpose of satisfying temporary nicotine cravings when unable to smoke, or for therapeutic purposes.

Nicotine pouches are also absorbed through the oral mucosa, and they share similarities with traditional snus in terms of usage. However, nicotine pouches require saliva in order for the nicotine to be released more effectively, which is then absorbed through the oral mucosa.

Compared to nicotine pouches and other oral tobacco products, the advantage of nicotine oral film is that the product does not need to be spit out after use.

Like with a nicotine pouch, you may need to eventually spit out the packaging, but with this nicotine oral film, it simply dissolves and doesn't need to be spit out, that's the advantage," explained a representative of the brand.

According to a study, although nicotine oral films have been introduced in the European and American markets, concerns about side effects and efficacy still exist in the market, especially when users experience common discomforts such as palpitations and throat irritation.

Nicotine oral film