Vaper Expo UK opened on 25 October at 10am local time at the Birmingham National Exhibition Centre, showcasing a dynamic range of product innovations, particularly in oral nicotine products.

ELFBAR launches new "ELF" brand of nicotine pouches

At the expo, leading vape brand ELFBAR launched its newly packaged nicotine pouch brand "ELF", marking its entry into the expanding oral nicotine market.

ELF nicotine pouches | Image source: 2Firsts

ELFBAR had previously launched its first nicotine pouch brand, TACJA, in the UK. However, following market research, 2Firsts found that TACJA's sales performance in the UK market was less than ideal.

The repackaged 'ELF' nicotine pouch differs in overall design style from the TACJA pouches, signalling a refreshed approach by ELFBAR to appeal to consumers in the oral nicotine category.

ELF and TACJA nicotine pouches | Image source: 2Firsts

ANGEL showcases nicotine hard candy

E-cigarette brand ANGEL presented its latest nicotine hard candy at the expo, with each piece containing 2 mg of nicotine. Similar to nicotine pouches, these nicotine candies offer users a smoke-free, orally ingested option for nicotine intake.

Translation into English: ANGEL Nicotine Hard Candy | Image source: 2Firsts

"it's" showcases nicotine dissolvable oral strips

In addition to nicotine pouches, the brand "it's" displayed its nicotine dissolvable oral strips at the expo. Each package contains 10 strips, with each strip delivering 2 mg of nicotine, providing a discreet and smoke-free nicotine intake option for users.

Nicotine lozenges are being held in the mouth | Image source: 2Firsts

ALIBARBAR unveils nicotine gum

The brand ALIBARBAR showcased its nicotine gum, packaged in a familiar gum canister design but clearly labeled with nicotine content. Each piece of gum contains 3 mg of nicotine, offering consumers a familiar yet effective smoke-free nicotine option.

ALIBARBAR Nicotine Gum | Image Source: 2Firsts

ALIBARBAR Nicotine Chewing Gum | Image Source: 2Firsts

Oral nicotine products