IQOS VEEV Will Be Available In Next Year

IQOS booth

On the 17th of September, the third day of the Tobacco Show in Dortmund, Germany, 2FIRSTS visited the IQOS booth in Hall 4 and conducted an interview with Ataquantas, who is responsible for the German region.

Head of iQOS Germany

Ataquantas presented the IQOS product to the 2FIRSTS employees and boastfully claimed, "Currently, we have a market share of over 4% in Germany, which is a substantial amount."

Ataquantas compared the IQOS product to Lucky Strike cigarettes in Germany, stating that their market shares are extremely similar. Even though Lucky Strike has been on the market for a long time, IQOS has caught up to it and is working hard to keep up and expand its market share.

When asked about the company's plans to launch an "e-cigarette" product, Ataquantas eagerly demonstrated the IQOS VEEV e-vapor product, which is rumored to be a region-specific e-cigarette product that Philip Morris International would launch in 2020. IQOS VEEV uses The VEEV is available in seven flavors, including two tobacco, two menthol, and three fruit flavors.

Ataquantas  illustrates the veev

IQOS VEEV

According to Ataquantas, VEEV is currently available in ten nations, including Finland, Croatia, Czechoslovakia, New Zealand, and Canada. And by early next year or the first half of next year, VEEV will be available and presented in more nations.

Ataquantas was delighted to be back at the Dortmund Tobacco Show, stating, “It's like coming home.”