Newsletters
Subscribe
World Vape Show 2025 exploration
Insights from the Dubai E-Cigarette Expo | Flavor Adjustment Becomes More Refined: New Models Featuring CO₂ Control and Differentiated Tuning Emerge
At the World Vape Show Dubai 2025, 2Firsts found that flavor-adjustable products remain a key innovation trend. Some new models feature CO₂ adjustment, while brands like Hecig, OXBAR, and ELFBAR showcased products with adjustable ice, sweetness, and nicotine levels.
Jun.25
by 2FIRSTS.ai
2Firsts Observes | Japan’s E-Cigarette Sales Ban Doesn’t Affect Promotion, Ploom X Advanced Appears in Dubai Airport Ad Space
Ploom X Advanced is set to exit the Japanese market, but two 2Firsts observers spotted its ongoing advertisements at Dubai Airport. Priced at $49, the product’s continued promotion highlights its ongoing expansion in international markets.
Jun.23
by 2FIRSTS.ai
Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products
The Dubai E-Cigarette Expo was held at the World Trade Center from June 18-20. A 2Firsts survey revealed that many brands showcased new magnetic-pull e-cigarettes, featuring innovative designs such as magnetic connections between the screen components and the e-cigarette, in addition to traditional magnetic connections.
Jun.23
by 2FIRSTS.ai
Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
The Dubai E-Cigarette Expo was held at the World Trade Center from June 18-20. A 2Firsts survey revealed that multiple brands, including Firstunion, RELX, and HQD, showcased e-cigarettes made from aluminum alloy.
Jun.24
World Vape Show 2025 report
Interview: UAE Vape Distributor My Vapery Urges Chinese Manufacturers to Focus on Function and Quality Over Excessive Design Innovation
Interview: UAE Vape Distributor My Vapery Urges Chinese Manufacturers to Focus on Function and Quality Over Excessive Design Innovation
UAE vape distributor My Vapery told 2Firsts the black market making up nearly 50%. Stronger enforcement has raised the legal market’s share to 60% despite high taxes. The company urges Chinese manufacturers to focus on functionality and quality over design innovations.
Jul.08
Interview: Croatia’s IZY VAPE on Boosting Competitiveness and Compliance Amid Tighter EU Regulations
Interview: Croatia’s IZY VAPE on Boosting Competitiveness and Compliance Amid Tighter EU Regulations
At the 2025 Dubai World Vape Show, IZY VAPE CEO Rinor shared insights on the brand’s global operations, regulatory challenges, and industry competition. They emphasized plans to invest in automated production and closed-system devices to ensure compliance and respond swiftly to market changes.
Jul.08
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
In an interview with 2Firsts, NASTY founder Pak Din explains how the brand quickly rose to the top of South Africa’s vape market by leveraging early planning and a localized strategy, successfully seizing the first-mover advantage in this emerging market.
Jul.03
2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event
2Firsts | Dialogue Over Dogma: GFN Co-founder Paddy Costall Lauds Diversity of Voices at 2025 Event
In a 2Firsts interview, GFN co-founder Paddy Costall highlighted that entrenched hostility toward industry voices has hindered progress in harm reduction. He urged a return to inclusive dialogue and science-driven strategies to improve public health.
Jun.23
Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products
Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products
The Dubai E-Cigarette Expo was held at the World Trade Center from June 18-20. A 2Firsts survey revealed that many brands showcased new magnetic-pull e-cigarettes, featuring innovative designs such as magnetic connections between the screen components and the e-cigarette, in addition to traditional magnetic connections.
Jun.23
2Firsts Observes | Japan’s E-Cigarette Sales Ban Doesn’t Affect Promotion, Ploom X Advanced Appears in Dubai Airport Ad Space
2Firsts Observes | Japan’s E-Cigarette Sales Ban Doesn’t Affect Promotion, Ploom X Advanced Appears in Dubai Airport Ad Space
Ploom X Advanced is set to exit the Japanese market, but two 2Firsts observers spotted its ongoing advertisements at Dubai Airport. Priced at $49, the product’s continued promotion highlights its ongoing expansion in international markets.
Jun.23
Exclusive Interview with Lost Vape: Unveils New Products at Dubai Expo, Including the Large-Screen Ursa Series
Exclusive Interview with Lost Vape: Unveils New Products at Dubai Expo, Including the Large-Screen Ursa Series
Lost Vape's booth manager, Merry, explained how the company is addressing global regulatory tightening and increasing market competition by launching new products that align with the industry's "big-screen" trend, while leveraging its in-house manufacturing to ensure quality control and R&D.
Jun.24
2Firsts Research: ELFBAR Products Guide Users to Join WhatsApp Groups, Focusing on Private Traffic Strategy
2Firsts Research: ELFBAR Products Guide Users to Join WhatsApp Groups, Focusing on Private Traffic Strategy
2Firsts' survey in Dubai found that some of ELFBAR's products feature QR codes that guide users to join WhatsApp groups, where they can participate in giveaways and claim gifts.
Jun.24
Load more content
World Vape Show 2025 selection
World Vape Show to Open on June 18, 2FIRSTS Marks Three Years of Comprehensive Coverage
2FIRSTS.ai
World Vape Show Dubai 2025: Flip-Cap Vapes Emerge as Top Trend with Rotating Mouthpiece Tech
2FIRSTS.ai
Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Photo Collection of New Products: A Comprehensive Review of Innovative E-Cigarette Products at the Dubai Vape Show
Photo Gallery｜ HQD, MEMERS, IGET, and Many Other Brands Launch Disposable Shisha Products
Photo Gallery｜ FEELM, Alfakher, RELX, and Many Other Brands Launch Transparent Oil Tank Products
Photo Gallery | 2025 Dubai E-Cigarette Expo Officially Opens, Over 300 New Tobacco Brands Gather and Showcase
Photo Gallery | A Sneak Peek at the World Vape Show: What Products Are Major Brands Betting On?
2FIRSTS.ai
Stay up to date.
Submit your email to receive weekly newsletter on the most relevant news of the e-cigarette industry.
sign up
© 2025 Shenzhen 2FIRSTS Technology Co.,Ltd. All Right Reserved.
2FIRSTS is only accessible to industry practitioners, researchers, media and other professionals. Access by minors is prohibited.
This website provides services to users outside the Chinese mainland. For Chinese mainland users, please visit
https://www.2firsts.cn
English
English
中文
русский язык
español