22nd Century Group has partnered with Eagle Rock Distributing Co. to sell its VLN product in thousands of stores across Colorado, as part of efforts to reduce nicotine in traditional cigarettes. Eagle Rock Distributing Co., with over 90 years of history, is an alcohol beverage distributor that provides services to franchise retailers in Georgia and Colorado.
We are pleased to collaborate with Eagle Rock as we launch VLN sales in Colorado. In addition to our existing retail partnerships in Chicago's pilot program, we can now access nearly 7,000 potential new locations through Eagle Rock's network, both internal and external," said John J. Miller, President of 22nd Century, in a statement.
Michael Economos, President of Eagle Rock Distributing Co, has expressed his enthusiasm in partnering with 22nd Century Group to promote VLN in Colorado. He hopes that this will make Colorado the first state with a combustible cigarette brand that meets the demands of the United States Food and Drug Administration.
The nicotine cap proposed by the Biden administration would apply widely to adult smokers across the state to truly help them reduce their smoking. For decades, we have been providing similar "non-alcoholic" adult beverages, but we should have long ago given adult smokers similar options.
In addition, 22nd Century has collaborated with leading pioneers in the cigarette and tobacco retail category, including Circle K, one of the largest convenience store chains in North America, and Smoker Friendly, which boasts over 800 independently owned and operated retail stores.
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