E-cigarette brand Geek Bar has recently introduced its first disposable vape with direct-to-lung (DTL) functionality to the U.S. market via distributor websites—the GEEKBAR Pulse X DTL 25K and GEEKBAR Pulse X DTL 42K. Both new models feature MTL/DTL mode switching and are differentiated by capacity, nicotine strength, and price positioning.

Philip Morris Japan (PMJ) and Shibuya Mirai Design have jointly launched the “Action for 0” project as part of the “Shibuya Good Manners Project,” aiming to improve Shibuya’s smoking environment through public-private collaboration and address issues such as littering cigarette butts and passive smoking.

In the first half of 2025, Shanghai Shunho New Materials Science & Technology Co., Ltd. recorded revenue of 619 million yuan, down 12.19% year-on-year, and net profit of 33.3 million yuan, up 23.11% year-on-year. Printed products and metallized paper remained the company’s main revenue drivers, but the new tobacco business delivered standout growth, generating 10.2 million yuan in revenue—a surge of 277.83% compared with the same period last year. The e-cigarette segment posted revenue of 15.59

The U.S. Court of Appeals for the Fifth Circuit has dismissed an appeal by Shenzhen Youme Information Technology and its U.S. distributor Frendz Trading, Inc. (doing business as Vape-E-Way) against an FDA marketing denial order, maintaining the ban on sales of its “Suorin Air” open-system e-cigarette device. The court ruled that Youme failed to provide key “abuse liability” research data needed to assess addiction risks—particularly when used with high-nicotine e-liquids—and its potential appeal

In August 2025, the Journal of Studies on Alcohol and Drugs published a study analyzing the packaging of Delta-8 THC products in North America. 2Firsts focused on the cannabis vape segment, which accounts for 37.9% of the sample, often with high concentrations—yet 69.8% lacked clear potency information, and only 11.7% carried health warnings on the main display panel.

Tobacco harm reduction expert Lindsey Stroud examines the environmental impact of vape waste, citing global research from Circular Vape Recycle. She highlights the risks of plastics, lithium batteries, and nicotine pollution, and stresses that education, recycling programs, and manufacturer responsibility are key alternatives to bans, enabling environmental protection and harm reduction to progress together.

The City Council of Northfield, Minnesota, has discussed a proposal to ban flavored tobacco products, citing concerns over youth tobacco use. While advocates stress the public health benefits, opponents warn of potential harm to small businesses.

Turkish police in Mersin have uncovered a major e-cigarette smuggling case, seizing 701,600 illicit items. The suspect has been detained and investigated, with the case now moving into judicial proceedings.

Recently, international tobacco companies have accelerated their expansion into the global travel retail market. British American Tobacco (BAT) introduced the Vuse Ultra for the first time at Frankfurt Airport, while Philip Morris International (PMI) launched a travel information platform for smoke-free products. 2Firsts observes that the high-value passenger traffic at airports, combined with the regulatory advantages of travel retail, has made it an important arena for NGP brand expansion.

Singapore authorities are stepping up efforts to combat illegal e-cigarettes containing etomidate and other synthetic cannabinoids, with more than 100 individuals currently under investigation. These e-cigarettes, which are infused with the powerful sedative etomidate, pose serious health risks. Authorities have successfully prosecuted the first case involving the manufacture of illegal e-cigarettes containing etomidate, underscoring their tough stance against such offenses.