On October 11th, the official account of Philip Morris International (PMI) posted a video on the social platform LinkedIn, reviewing the company's 30-year history of innovation and showcasing its achievements in driving the transition to smoke-free products over the past 10 years.
In the video, a group of PMI executives led by CEO André Calantzopoulos stated, "If we don't do it, no one will start. The process is not easy, and it requires a lot of time and collective effort from the company as a whole." The video succinctly outlines the company's transformation from "burning" to "smoke-free": "We realized the potential of technology, and that moment was exhilarating. They came up with the genius idea of eliminating combustion, so smoke-free is the answer to the problem.
Executives stated, "Disrupting our core business requires great courage. But the direction that has already been determined is that smoke-free is the only way forward in the future.
They reviewed the difficult decisions made during the transition: "Despite voices from the outside questioning whether this could be the end of Philip Morris, we still firmly embarked on this journey. I believe we made the right choice.
In addition, PMI will launch a special program on October 17 at 2:00 PM Central European Time to review the journey of smoke-free transformation and invite experts to discuss how to drive industry change through innovation.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
