On October 11th, the official account of Philip Morris International (PMI) posted a video on the social platform LinkedIn, reviewing the company's 30-year history of innovation and showcasing its achievements in driving the transition to smoke-free products over the past 10 years.
In the video, a group of PMI executives led by CEO André Calantzopoulos stated, "If we don't do it, no one will start. The process is not easy, and it requires a lot of time and collective effort from the company as a whole." The video succinctly outlines the company's transformation from "burning" to "smoke-free": "We realized the potential of technology, and that moment was exhilarating. They came up with the genius idea of eliminating combustion, so smoke-free is the answer to the problem.
Executives stated, "Disrupting our core business requires great courage. But the direction that has already been determined is that smoke-free is the only way forward in the future.
They reviewed the difficult decisions made during the transition: "Despite voices from the outside questioning whether this could be the end of Philip Morris, we still firmly embarked on this journey. I believe we made the right choice.
In addition, PMI will launch a special program on October 17 at 2:00 PM Central European Time to review the journey of smoke-free transformation and invite experts to discuss how to drive industry change through innovation.
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