450 Brands White-listed in Belgium, Reflecting EU Market Landscape
2FIRSTS analyzed the European e-cigarette market by examining various dimensions such as flavors, companies, brands, e-liquids, and packaging based on official information from important European logistics hubs. The analysis provides insights into the market's trends.
This article analyzes the "company" dimension, with data results showing that there are 176 e-cigarette companies (including subsidiaries and brands) in the European compliant market (Belgium's whitelist), totaling 450. These include SMOORE, iMiracle, UWELL, HQD, Joytech, SMOK, IVPS, and ICCPP.
These companies come from 23 countries, with the top three being China, France, and the United Kingdom. Chinese companies account for 27% of the total, as seen in the figure below.
Additionally, some French and German companies applying for product compliance have affiliated companies in China.
ELFBAR
iMiracle, for example, applies for whitelist qualifications for ELFBAR and LOSTMARY through its German affiliate Heaven Gifts Germany GmbH and its Chinese subsidiary Shenzhen Vapeonly Technology Co., Ltd.
JOYETECH
Joytech's e-series products (eGo, eRoll, eVic, EXCEED, CuBox) and Eleaf's iStick series products are jointly declared by Dutch e-cigarette wholesaler Zurs B.V., China's JOYETECH (SHENZHEN) ELECTRONICS, and France's BFL company.
IVPS (SMOK)
SMOK's parent company, Shenzhen IVPS Technology Co., Ltd., applies through its British subsidiary IVPS Technology UK Co., Ltd., Dutch affiliate IVPS Technology B.V., and Dutch e-cigarette wholesaler Zurs B.V.
GEEKVAPE
GEEKVAPE products are applied for by GEEKVAPE ELECTRONIC CIGARETTES (UK) LIMITED, a UK affiliate company, as well as Zhuhai Qisitech CO., LTD, a Chinese subsidiary, and Dutch e-cigarette wholesaler Zurs B.V. According to Tianyancha (a Chinese corporate information platform) data, Geekna and iMiracle are affiliated companies.
Click here to see the list of companies entering the whitelist.
On average, each company has 2.55 brands. The top three companies in terms of sub-brands are Flavourtec Sp., Gaiatrend, and Millers Juice.
Flavourtec Sp. is a Polish e-liquid company with 18 sub-brands; Gaiatrend is a French e-cigarette and e-liquid company with 17 sub-brands; Millers Juice is a Dutch e-liquid company with 14 sub-brands.
2FIRSTS will continue to report on research and analysis of the European e-cigarette market. Please stay tuned.
All data and images in this article are derived from the e-cigarette whitelist published by Belgium. Belgium is an important logistics hub in Europe, and its Brussels airport is a crucial air gateway for Chinese e-cigarettes. Belgium, along with Luxembourg and the Netherlands, has established the Benelux free trade area, allowing goods to circulate freely within the trade zone. Belgium requires all imported and manufactured products to be registered and recorded in the Belgian "whitelist" six months before they go on the market. The whitelist is published by the Belgian Federal Public Service for Health, Food Chain Safety, and Environment (FPS Public Health).
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