Appearance of IQOS booth.
On September 17th, during the third day of Germany's Dortmund Tobacco Expo, 2FIRSTS frontline staff visited the IQOS exhibition hall located in hall 4 and interviewed Ataquantas, the head of the IQOS German division.
The head of the German region for IQOS, Ataquantas (phonetically spelled), ...
Ataquantas proudly introduced the IQOS product to 2FIRSTS staff and stated, "Currently, we have over 4% market share in Germany, which is a significant number, I can tell you that.
Ataquantas compared IQOS, a tobacco heating system, to the popular German cigarette brand LuckyStrike, stating that the two have similar market shares. Despite LuckyStrike's established presence in the market, IQOS is catching up and striving to further increase its market share.
When asked about the company's plans to launch an electronic cigarette product, Ataquantas enthusiastically showcased its IQOS VEEV electronic cigarette product to 2FIRSTS staff. VEEV is an electronic cigarette product launched by Philip Morris International in specific regions in 2020. IQOS VEEV uses a metal mesh heating technology with small holes to produce nicotine-containing vapor. VEEV comes in seven flavors, including two tobacco flavors, two mint flavors, and three other fruit flavors.
Ataquantas showcases VEEV. According to Ataquantas, VEEV is currently available in 10 countries worldwide, including Finland, Croatia, Czechoslovakia, New Zealand, and Canada. It is expected to be launched globally early next year.
Finally, Ataquantas expressed her joy in returning to the Dortmund tobacco exhibition, stating that it feels like coming home.
Click on the link below to read more about the latest news and updates on the Dortmund tobacco exhibition in Germany.
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