Key Points：
· Opening: The glo™ Ginza flagship store is scheduled to open on Saturday, October 18, 2025.
· Layout & Services: Two floors; 1F for display/tryouts/sales with engraving and after-sales service; 2F expected to be a members-only lounge (activation timing TBD).
· Main Products: glo™ Hilo, Hilo Plus, glo™ HYPER pro, and compatible heated tobacco sticks (virto™, neo™, KENT, Lucky Strike); VELO nicotine pouches also sold.
· Location Context: The glo™ Ginza flagship is on a neighboring block to the IQOS Ginza store.
2Firsts, October 11, 2025 — Citing PR TIMES (October 9), British American Tobacco Japan (BAT Japan) announced it will open the flagship store for its heated tobacco brand glo™, named “glo™ Store Ginza,” on October 18, 2025 (Saturday).
The new store is located at PUZZLE Ginza, 2-5-19 Ginza, Chuo-ku, Tokyo, spanning two floors. The first floor serves as a product display and sales area where consumers can try the latest glo™ heated tobacco devices—glo™ Hilo, Hilo Plus, glo™ HYPER pro—and their heated tobacco stick lines (virto™, neo™, KENT, Lucky Strike). Engraving and after-sales services are available.
VELO nicotine pouches will also be sold.
The second floor is expected to function as a heated tobacco lounge exclusively for glo™ members, with its start date to be determined.
BAT Japan says time-limited opening promotions will run, including product lotteries and gifts for new member registrations.
Notably, based on a 2Firsts check of Google Maps, the glo™ Ginza flagship is at 2-5-19 Ginza, PUZZLE Ginza, while the IQOS Ginza store is at Ginza 2-chome 4-18, Arbore Ginza—the two buildings are on adjacent blocks.
At present, 2Firsts has not found an official BAT announcement specifically about the glo™ Ginza flagship.
Cover image: PR TIMES
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