Disposables: Market Share and International Differences
Recently, according to the tobacco industry research website ECigIntelligence, disposable e-cigarettes account for nearly 40% of the market share in the e-cigarette industry.
The primary reasons that attract consumers to purchase disposable products are convenience and affordability. However, there are differences in the products available internationally. For instance, due to the European Union Tobacco Products Directive (TPD) implementing restrictions on the quantity of e-liquid in e-cigarette products, the growth of disposable e-cigarettes is more significant in non-TPD countries.
On the other hand, in some TPD markets, there has been an increase in zero-nicotine products, as these products are allowed to have larger e-liquid capacities.
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