Effect of Tobacco Marketing on Youth Substance Abuse

Jun.29.2022
Effect of Tobacco Marketing on Youth Substance Abuse
A study shows how marketing exposure affects tobacco and marijuana use in youth, emphasizing the need for marketing restrictions.

The research title is "Adolescent tobacco and marijuana use and co-use.

 

The study examined the daily activity locations, travel patterns, and exposure to tobacco marketing among teenagers to determine how these factors affect their use of tobacco and marijuana.

 

One thousand and sixty daily evaluations were completed by 100 participants aged between 16 and 20, who used GPS smartphones with survey applications.

 

The compilation of answers indicated that on a particular day, the perception of tobacco marketing is related to the simultaneous use of tobacco and marijuana, a connection that is more common among young people who walk, bike, or skate more often.

 

In a multiple regression model with mixed effects, perceived exposure to tobacco marketing is related to concurrent use of tobacco and marijuana on a given day.

 

While it is believed that exposure to tobacco marketing is not related to tobacco use, a moderate analysis shows that the likelihood of using tobacco is higher among teenagers who walk, bike, or skate more frequently.

 

The necessity of limiting marketing.

 

Dr. Sharon Lipperman-Kreda, the lead author of the study, emphasized the necessity to restrict tobacco marketing.

 

This study emphasizes the importance of policies and intervention measures that address the exposure and perception of tobacco marketing among young people in broader environments, such as sales outlets, in order to reduce the co-use of tobacco and marijuana.

 

Source: VapingPost

 

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