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Key Points
- Indonesia Launch: China Tobacco Zhejiang Industrial has launched MODEN FREE nicotine pouches in Indonesia.
- Local Production: The product is manufactured in Indonesia, with key raw materials sourced from China and Indonesia.
- Retail Pricing: Each can contains 18 pouches and is priced at about $1.80.
- Sixhill Distribution: The product is sold through Sixhill, a next-generation tobacco channel under CFU Group.
- China Tobacco Developments: The launch follows a series of recent product, regulatory and standards-related developments involving nicotine pouches across China’s state tobacco system.
2Firsts
July 2026
China Tobacco Zhejiang Industrial Co., Ltd. (CT Zhejiang IC), a provincial industrial company under China National Tobacco Corporation (CNTC), has launched MODEN FREE nicotine pouches in Indonesia. The product is manufactured locally in Indonesia and sold through Sixhill, a next-generation tobacco sales channel under CFU Group.
The launch follows a series of recent China Tobacco developments involving nicotine pouch product displays, regulatory classification and national standards work. Unlike earlier oral nicotine products from Chinese state tobacco companies that appeared mainly at international trade exhibitions or on Chinese social media, MODEN FREE has entered public retail with a listed price, detailed specifications and online purchasing functions.
MODEN FREE Goes on Sale in Three Flavors
The Sixhill Indonesia online store lists the product as “MODEN FREE Nicotine Pouch.” Each round can contains 18 pouches and is priced at IDR 30,000, equivalent to about $1.80. The listing includes both “Add to Cart” and “Buy Now” functions.
MODEN FREE is available in two nicotine strengths — 3 mg and 12 mg per pouch — and three flavors: Icy Mint, Citrus Ice and Freezing Peppermint. Product specifications published on the website list the weight of each pouch as 0.68 grams.
The three variants use light blue, orange and green packaging. “FREE” is the main product name on the front of the can, while the MODEN logo and the words “Nicotine Pouch” also appear on the packaging.
The product uses nicotine salt and is designed to be placed between the upper lip and gum. The website recommends a usage period of 10 to 30 minutes and advises first-time users to begin with the lower nicotine strength.
Same Can Price as ZYN, but 20% More Pouches
For comparison, an Indonesian e-commerce listing reviewed by 2Firsts shows one ZYN product from Philip Morris International (PMI) priced at the same IDR 30,000, or about $1.80.
The ZYN product contains 15 pouches per can and is available in strengths of 1.5 mg and 3 mg per pouch. It is listed under the name “ZYN by Sampoerna.” HM Sampoerna is PMI’s main operating company in Indonesia.
MODEN FREE and the ZYN product therefore have the same listed can price, but MODEN FREE contains 18 pouches, three more than ZYN.
On a per-pouch basis, MODEN FREE costs about IDR 1,667, compared with IDR 2,000 for the ZYN product. MODEN FREE’s per-pouch price is therefore approximately 16.7% lower.
MODEN FREE Is Manufactured Locally in Indonesia
Product information published on Sixhill’s website lists the product’s origin as “Made in Indonesia” and states that MODEN FREE is produced locally in the country. The identity of the manufacturer has not been publicly disclosed.
According to information obtained by 2Firsts, CT Zhejiang IC has contracted a third-party manufacturer in Indonesia to produce the product, rather than using a factory owned by China Tobacco. The website also states that key raw materials are sourced from China and Indonesia. MODEN FREE is manufactured in Indonesia before entering local retail channels.
CT Zhejiang IC launched the product under its international MODEN brand, with sales handled by Sixhill. Sixhill is a next-generation tobacco sales channel under CFU Group and also serves as the group’s heated tobacco device brand. CFU Group is a well-established Chinese e-cigarette contract manufacturer and has worked with China Tobacco companies on heated tobacco products in recent years.
China Tobacco Extends a Cigarette Brand Into Nicotine Pouches
MODEN is an international cigarette brand developed by CT Zhejiang IC. With the launch of FREE, the MODEN brand now extends beyond cigarettes into the nicotine pouch category.
FREE serves as the main product name on the packaging, while the MODEN branding remains visible on the can and promotional materials.
The product now has a full set of public retail information, including its name, packaging, flavors, nicotine strengths, price and sales channel.
China Tobacco Steps Up Nicotine Pouch Activity
A series of product and regulatory developments involving nicotine pouches and other oral nicotine products has emerged across China’s state tobacco system since late 2025.
In November 2025, 2Firsts observed oral nicotine products displayed by China Tobacco Yunnan Industrial Co., Ltd. at a tobacco trade exhibition in Dubai. The samples used ASHIMA, an established cigarette brand owned by the company.
On January 6, 2026, China’s State Tobacco Monopoly Administration (STMA) issued an announcement formally defining the scope and regulatory treatment of smokeless tobacco products. The announcement was published on January 9 and took immediate effect.
Under the announcement, nicotine pouches, oral strips, oral films, snuff and chewing tobacco were brought within the definition of smokeless tobacco products.
The products are to be regulated with reference to cigarettes or cut tobacco, rather than under China’s e-cigarette framework. Smokeless tobacco products were also placed in a restricted industry category, bringing production facilities, capacity expansion and related investment under tobacco monopoly oversight.
In February 2026, images of a product named “Nanjing Da Guan Yuan Oral Film” circulated on Chinese social media.
The packaging used the Nanjing brand and identified China Tobacco Jiangsu Industrial Co., Ltd. as the producer. It listed nicotine salt and food additives among the ingredients and carried warnings for minors, pregnant women and people with cardiovascular conditions.
At the time, 2Firsts was unable to independently verify the product’s authenticity and received no official confirmation from China Tobacco Jiangsu Industrial or Chinese regulators.
In April 2026, China began the process of developing a mandatorynational standard for nicotine pouches.
The National Public Service Platform for Standards published the proposed project for public comment from April 7 to May 7. The standard was proposed by the STMA and has a planned development period of 22 months.
Project documents state that the standard will apply to nicotine pouch products, but not to other tobacco products or medicines. It is expected to cover terminology and definitions, design and raw materials, technical requirements, testing methods, packaging and labeling, as well as nicotine content, contaminants, safety and hygiene requirements.
The launch of MODEN FREE in Indonesia is the latest publicly visible commercial development in this sequence. The product is now available through an open retail channel, with a published price, defined specifications, an online purchasing function and local production in Indonesia.
For further coverage of China Tobacco’s next-generation products and international expansion, follow 2Firsts.
The cover image is a screenshot of the MODEN FREE product sales page.｜ Source: Screenshot from id.sixhill.com.
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This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.
Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.
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