Flavor Evolution: Mint and Menthol Leveled, while Concept and Blend Flavor Surged
Mint and Menthol Trade-off
A USCDC report from 2017 to 2020 showed a change in e-cigarette flavor preferences among users.
In mid-2018, there was a surge in e-cigarette sales, especially for mint flavor.
By the end of 2019, mint flavor sales declined and menthol flavor sales increased.
Tobacco flavor sales remained relatively stable, with a slight increase starting in 2019, and other flavors (including fruit, chocolate, candy, etc.) rose in 2018-2019, but declined by the end of 2019.
The growth in overall e-cigarette sales during 2016-2019 was driven by mint flavor sales, with refillable products accounting for nearly 90% of the market, led by JUUL.
Concept Flavors and Blend Flavors See Emergence
Truth Initiative's research found that e-cigarettes with strong fruit, sweet, and cool flavors are popular among young users.
A survey of current e-cigarette users showed that over half (56.8%) used disposable e-cigarettes most frequently in the past month, while less than a quarter (22.7%) used refillable ones.
74.8% used blend flavors, including mango ice (30.2%), banana ice (26.4%), lush ice (23.8%), and watermelon ice (22.9%). 57.9% used new concept flavors (such as blue dream and Marigold), and over a third (38.2%) reported using three or more new concept flavors in the past 30 days.
The most popular blend flavors were those described with fruit and cooling sensations.
*This article is an original article of 2FIRSTS Technology Co., Ltd. The copyright and license rights belong to the company. Any entity or individual shall make link and credit 2FIRSTS when taking actions to copy, reprint or distribute the original article. The company retains the right to pursue its legal responsibility.