Dortmund, 6 March 2025 – The timetable for the EVO NXT Stage and the Vision Room has filled up even more. And it promises valuable input on the industry's pressing topics and issues. For example Messe Dortmund was able to win Andrea di Paolo, BAT Italia Vice President and Corporate & Regulatory Affairs Director, as a speaker on the topic of ‘Innovation and sustainability: harm reduction and health policies’. He will hold the slot on 3 April, 12:40 hrs, at the EVO NXT Stage. Also on the first day of the fair, at 17:00 hrs, Jonas Lundqvist, CEO of the Nordic Nicotine Pouches Alliance (NNPA.EU, partner of EVO NXT), will speak on the important topic of ‘EU and Nicotine Pouches: Regulatory Challenges and what's next’.
On 4 April, Dr Sarah Cordery, Scientific Officer at Imperial Brands, will be on the EVO NXT Stage at 10:50 hrs and will speak on the topic of ‘Heated Tobacco - Evidence Supporting Its Role in Tobacco Harm Reduction’. At 14:30 hrs, Jose Becerrill, Senior Consultant Tobacco & Cannabis at Euromonitor International, will give a presentation on ‘A regional outlook of the tobacco industry and the challenging transition towards NGPs’. The company conducts market research on consumer goods, economic sectors, demographic trends and lifestyles in Europe. Lukas Zdrazil, Brand Strategy Expert at ICE, will take part in the panel on ‘Global Nicotine Industry Trends & Innovation (Hosted by Tobacco Journal International & Global Institute for Novel Nicotine)’ on 4 April at 11:20 hrs and will speak at 13:45 hrs on ‘The Power of Brand - Driving Consumer Relevance in the Nicotine Pouches Category’.
Live and online, the Vision Room will also provide a current update on the most important political developments in Brussels and throughout the EU at 12:00 hrs on this day. More information on this innovative hybrid event organised by Tobacco Europe can be found here.
An exciting competition will also enter the next round on 3 April at 15:00 hrs. Last year in Málaga, the best liquid artists from the vaping scene competed against each other for the first time. Their goal: to convince a jury of experts of their individual liquid flavour creation. After EVO NXT 2024 and the second round at InterTabac/InterSupply in Dortmund in September, the Mission Mixologist Battle is now entering its spectacular third round! Defending champion Cristian Gallardo González from Vapers Experience will find out whether all good things come in threes then, being the winner of both previous events.
He now has to prove himself again in front of the jury in two rounds in Milan. His opponents: Goran Kristic (GASD GmbH), Filip Tokic (Dotmod d.o.o.) and Paulo Alves (Dexter/Feal). At the EVO NXT Stage, the audience will be able to watch the liquids being created live and immerse themselves in the art of mixing. Lots of excitement included.
>>> Note for journalists: Accreditation for EVO NXT 2025 is now possible. Please let us know when you would like to attend the Business Festival via e-mail to presse@evo-nxt.de and send us a suitable document to legitimise you as a trade journalist. Please find the accreditation guidelines here. Accreditation ends on 2 April, 16:00 hrs.
EVO NXT will be held in Milan on 3 and 4 April 2025 and is the meeting place for players in the NGP industry. In Italy, manufacturers, retailers, distributors, researchers and investors, among others, will convene to discuss the current state of the industry and work together to set course for the future, and they'll be doing so in a very special atmosphere, because EVO NXT is an innovative business festival with a unique mix of information and entertainment– making it the perfect forum reflecting and supporting an innovative industry as it seeks to move forward.
DATE:
3 – 4 April 2025
EVENT ORGANISER:
Messe Dortmund GmbH
LOCATION:
SuperStudio Maxi, Milan
VISITOR TARGET GROUPS:
Exclusively for the NGP industry, exhibitors and visitors PARTNERS:
Confédération Européenne des Détaillants en Tabac (CEDT)
Unión de Asociaciones de Estanqueros de España
Nordic Nicotine Pouches Association (NNPA)
IEVA
TobaccoIntelligence
European Cannabis Association (ECA)
CB Company
UKVIA
2FIRSTS
ECCC
Svenska Snustillverkarföreningen
Global Vape Alliance (GVA)
Global Institute for Novel Nicotine (GINN)
2Firsts is again an official media partner
2Firsts and EVO NXT have once again reached an official partnership, making 2Firsts the exclusive media partner of the exhibition. This collaboration will further enhance EVO NXT’s international influence and industry attention, providing a broader platform for global exchanges and cooperation in the emerging tobacco sector. At the same time, it signifies the further expansion of 2Firsts’ influence and professional standing in the global emerging tobacco industry.
As a globally leading media and think tank in atomization technology, 2Firsts has established long-term official partnerships with numerous internationally renowned exhibitions, thanks to its professional content output, in-depth industry insights, and extensive global influence. In addition to offering comprehensive media support for exhibitions, 2Firsts provides authoritative and in-depth industry news and analysis through its platform, serving as a key information channel for emerging tobacco professionals, researchers, and regulatory bodies.
Looking ahead, 2Firsts will continue to promote the high-quality development of the global emerging tobacco industry, support global harm reduction efforts, and contribute to the sustainable development of the sector.
