Japan Tobacco Launches Nationwide Sale of Ploom AURA and EVO Set at Half Price—Limited Offer for Around $9

Jul.02.2025

Japan Tobacco (JT) launched its new heated tobacco device Ploom AURA and premium stick brand EVO nationwide on July 1. Ploom AURA, using HEAT SELECT SYSTEM technology, is available for a limited time at ¥1,480 (about $9).

Key Points:

·Japan Tobacco Inc. (JT) will introduce its new heated tobacco devices, Ploom AURA and podEVO, nationwide starting on July 1, 2025.

·Ploom AURA utilizes the "HEAT SELECT SYSTEM" heating technology, offering multiple heating modes.

·During the sales period from July 1 to August 17, the Ploom AURA kit will be available at a special price of 1480 Japanese yen (approximately 9 US dollars).

·EVO is JT's first premium heated tobacco pod brand.

【2Firsts news flash】According to the Japan Tobacco official website on June 30, JT will launch its new heated tobacco device "Ploom AURA" and dedicated tobacco stick "EVO" nationwide starting on July 1, 2025. This national release will include major convenience stores and some tobacco specialty stores.

To celebrate the nationwide release, the Ploom AURA starter kit will have a limited-time discount from July 1st to August 17th, with the price reduced from the original 2,980 yen (approximately $18) (tax included) to 1,480 yen (approximately $9) (tax included). This promotion applies to JT online store, nationwide Ploom specialty stores, and specified sales channels.

The Ploom AURA is equipped with "SMART HEATFLOW" intelligent heating technology. Additionally, the device supports the "HEAT SELECT SYSTEM" with four heating modes that users can choose based on their preferences. EVO is Japan Tobacco's first high-end heated tobacco pod brand, launched alongside the device.

Japan Tobacco has reported that after the pre-sale on May 27, the Ploom AURA and EVO have received positive feedback from users, with both products setting a record for the highest sales in JT's history during the trial period.

References:

[1] 「Ploom AURA（プルーム・オーラ）」「EVO（エボ）」 7月1日より、遂に全国発売期間限定でスターターキットが特別価格1,480円に

Also Read:

[1] JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50

[2] 2Firsts Observes | Japan’s E-Cigarette Sales Ban Doesn’t Affect Promotion, Ploom X Advanced Appears in Dubai Airport Ad Space

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philip Morris Korea Launches New TEREA Packaging for IQOS ILUMA to Mark Third Anniversary

Philip Morris Korea has announced a new packaging design for TEREA, the dedicated tobacco stick brand for its heat-not-burn device IQOS ILUMA, to celebrate the third anniversary of its launch in South Korea. The newly designed products are now available at nine IQOS flagship stores and major convenience stores across the country.

Nov.13 by 2FIRSTS.ai

Single-Use Vape Ban Bill Sparks Debate in Irish Parliament

A bill seeking to ban the sale of single-use vapes has been introduced to Ireland’s Dáil, with lawmakers citing environmental damage and rising concerns over youth health. Industry representatives have urged full scrutiny of the bill, warning of enforcement challenges and potential loopholes.

Dec.18 by 2FIRSTS.ai

EU to consider Denmark's proposal for stricter tobacco tax reforms. Heating tobacco tax could increase by 132%, nicotine pouch tax by up to 1000%. 92% opposed to overall tax hike in public consultation. Concerns raised over taxing innovative smoke-free pr

EU to debate Denmark's proposal to increase tobacco taxes, including a 132% hike for heated tobacco and 1000% for nicotine pouches.

Dec.04 by 2FIRSTS.ai

Authorities in Kazakhstan Seize Over 53,000 Illegal Vape Products in Pavlodar

Kazakhstan’s Financial Monitoring Agency in Pavlodar Region has concluded an investigation into an organised group involved in the illegal sale of vaping products. The group operated through three Telegram-based online shops and used courier delivery services. Authorities seized more than 53,000 items, with a total value exceeding 400 million tenge. The investigation found that students were the primary consumers. Four suspects have been placed in custody and multiple assets have been seized.