Japan Tobacco Launches Nationwide Sale of Ploom AURA and EVO Set at Half Price—Limited Offer for Around $9

Jul.02

Japan Tobacco (JT) launched its new heated tobacco device Ploom AURA and premium stick brand EVO nationwide on July 1. Ploom AURA, using HEAT SELECT SYSTEM technology, is available for a limited time at ¥1,480 (about $9).

Key Points:

·Japan Tobacco Inc. (JT) will introduce its new heated tobacco devices, Ploom AURA and podEVO, nationwide starting on July 1, 2025.

·Ploom AURA utilizes the "HEAT SELECT SYSTEM" heating technology, offering multiple heating modes.

·During the sales period from July 1 to August 17, the Ploom AURA kit will be available at a special price of 1480 Japanese yen (approximately 9 US dollars).

·EVO is JT's first premium heated tobacco pod brand.

【2Firsts news flash】According to the Japan Tobacco official website on June 30, JT will launch its new heated tobacco device "Ploom AURA" and dedicated tobacco stick "EVO" nationwide starting on July 1, 2025. This national release will include major convenience stores and some tobacco specialty stores.

To celebrate the nationwide release, the Ploom AURA starter kit will have a limited-time discount from July 1st to August 17th, with the price reduced from the original 2,980 yen (approximately $18) (tax included) to 1,480 yen (approximately $9) (tax included). This promotion applies to JT online store, nationwide Ploom specialty stores, and specified sales channels.

The Ploom AURA is equipped with "SMART HEATFLOW" intelligent heating technology. Additionally, the device supports the "HEAT SELECT SYSTEM" with four heating modes that users can choose based on their preferences. EVO is Japan Tobacco's first high-end heated tobacco pod brand, launched alongside the device.

Japan Tobacco has reported that after the pre-sale on May 27, the Ploom AURA and EVO have received positive feedback from users, with both products setting a record for the highest sales in JT's history during the trial period.

References:

[1] 「Ploom AURA（プルーム・オーラ）」「EVO（エボ）」 7月1日より、遂に全国発売期間限定でスターターキットが特別価格1,480円に

Also Read:

[1] JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50

[2] 2Firsts Observes | Japan’s E-Cigarette Sales Ban Doesn’t Affect Promotion, Ploom X Advanced Appears in Dubai Airport Ad Space

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea Implements Public Tobacco Harmfulness Management Program, Including 22 Harmful Components in E-Cigarettes

South Korea’s Ministry of Health and Welfare and the Ministry of Food and Drug Safety convened the first 2025 Tobacco Harmfulness Management Policy Committee, finalizing new lists of harmful substances for cigarettes, heated tobacco products, and liquid e-cigarettes to be publicly disclosed from next year.

Nov.14 by 2FIRSTS.ai

BAT accused of “utter hypocrisy” over efforts to dilute Zambia’s tobacco bill

The Guardian reports that British American Tobacco urged Zambian ministers to drop or delay ad and sponsorship bans and to soften a draft tobacco bill by shrinking health warnings, easing flavour restrictions and lowering penalties. Critics said the stance is hypocritical given similar rules apply in the UK.

Nov.13

New York AG Seeks to Shut Down Vape Shops, Ban Owners from Industry

New York Attorney General Letitia James has filed a petition seeking to permanently shut down two smoke shops and ban their owners from the vape industry for repeatedly selling illegal flavored vapes to minors and operating without valid licenses. The nearly 50-page complaint names Eysa Sharhan and Ahmed Mozeb and their stores — Pop-In Smoke & Vape LLC, Pufftopia LLC, and Royalty Tobacco LLC — accusing them of a “persistent pattern of illegal activity.”

Oct.24 by 2FIRSTS.ai

Russian State Duma considers regulations to address widespread use of e-cigarettes among youth

Russian Duma considers comprehensive regulations to address widespread e-cigarette use among youth, including potential sales bans and flavor restrictions.