JT Delivers Record FY2025 Results as RRP Accelerates and Ploom Expands Globally

Feb.12
JT Delivers Record FY2025 Results as RRP Accelerates and Ploom Expands Globally
JT reported record FY2025 revenue and adjusted operating profit, supported by combustible resilience and accelerating reduced-risk product growth. Heated tobacco volumes surged, led by Ploom. The group confirmed a major three-year RRP investment plan and projected further growth in 2026.

Key Points

 

  • Revenue rose 13.4% YoY to JPY 3,467.7 billion (approx. USD 23.1 billion).
  • Adjusted operating profit increased 21.5% to JPY 902.2 billion (approx. USD 6.0 billion); 24.9% growth at constant FX.
  • Profit attributable to owners of the parent reached JPY 510.2 billion (approx. USD 3.4 billion).
  • RRP-related revenue grew 23.9% to JPY 122.5 billion (approx. USD 817 million).
  • Heated products volume increased 38.6% to 11.3 billion units.
  • Combustible tobacco volume rose 1.7% to 563.8 billion units.
  • Ploom AURA was available in 17 markets by year-end 2025.
  • JT committed approximately JPY 800 billion (approx. USD 5.3 billion) to RRP investment (2026–2028).

 


 

2Firsts, February 12, 2026

 

Japan Tobacco Inc. (JT Group) reported record-high financial results for the fiscal year ended December 31, 2025, in its earnings release issued on February 12, 2026, supported by steady combustible performance and accelerated growth in reduced-risk products (RRP).

 

Revenue from continuing operations increased 13.4% year-on-year to JPY 3,467.7 billion (approx. USD 23.1 billion). Adjusted operating profit rose 21.5% to JPY 902.2 billion (approx. USD 6.0 billion), while profit attributable to owners of the parent reached JPY 510.2 billion (approx. USD 3.4 billion). The group announced a planned annual dividend of JPY 234 per share (approx. USD 1.56).

 

Within the Tobacco Business, RRP continued to gain momentum. RRP-related revenue increased 23.9% to JPY 122.5 billion (approx. USD 817 million). Heated tobacco product (HTS) volume, driven primarily by the Ploom brand, rose 38.6% to 11.3 billion units. In Japan, Ploom’s share of the heated tobacco segment increased to 14.4%, reflecting continued consumer adoption.

 

JT Delivers Record FY2025 Results as RRP Accelerates and Ploom Expands Globally
JT RRP KPIs (FY2025 vs. Prior Year). RRP total volume increased 28% year-on-year, while RRP-related revenue rose 24%, driven primarily by continued growth of the Ploom heated tobacco platform.Source: Japan Tobacco Inc., 2025 Full Year Results & 2026 Forecasts Presentation, released February 12, 2026.

 

By the end of 2025, Ploom AURA had been launched in 17 markets, marking a further step in JT’s international expansion of its heated tobacco portfolio.

 

Traditional combustible products remained the primary earnings base. Combustible tobacco volume increased 1.7% to 563.8 billion units, supported in part by the integration of Vector Group in the United States and performance of global flagship brands including Winston and Camel.

 

Strategically, JT completed the transfer of its Pharmaceutical Business to Shionogi & Co., Ltd., sharpening its focus on tobacco and food operations. Under its newly announced Business Plan 2026, the group committed approximately JPY 800 billion (approx. USD 5.3 billion) in investment toward RRP development and market expansion over the 2026–2028 period.

 

For FY2026, JT forecasts revenue of JPY 3,697.0 billion (approx. USD 24.6 billion) and plans to raise its annual dividend to JPY 242 per share (approx. USD 1.61).

 

Further updates and in-depth analysis will follow. Stay tuned to 2Firsts for continued coverage.

 

Cover image sourced from a screenshot of Japan Tobacco Inc.’s “2025 Full Year Results & 2026 Forecasts (All Presentation)” (released February 12, 2026).

 

South Korea Rejects 16 Trillion Won Tax-Evasion Claim Over Chinese Synthetic Nicotine
South Korea Rejects 16 Trillion Won Tax-Evasion Claim Over Chinese Synthetic Nicotine
The South Korean government rejected allegations that Chinese synthetic-nicotine e-liquids were linked to about 16 trillion won in tobacco tax evasion, saying China does not ban synthetic nicotine exports and the estimate is difficult to verify, while acknowledging that pre-law synthetic-nicotine inventory is effectively difficult to tax.
Market
Jun.25
Putin Signs Russia’s Tobacco and Nicotine Product Licensing Law, Banning Unlicensed Sales From 2027
Putin Signs Russia’s Tobacco and Nicotine Product Licensing Law, Banning Unlicensed Sales From 2027
Russian President Vladimir Putin has signed a law introducing mandatory licensing for wholesale and retail trade in tobacco and nicotine-containing products, with the system taking effect on October 1, 2026, and unlicensed operations banned from March 1, 2027, while vape and e-liquid retail may also face uncertainty from temporary regional sales-ban powers.
Jul.01
Reuters: Big Tobacco Emerges as Winner After FDA Regulatory Shift
Reuters: Big Tobacco Emerges as Winner After FDA Regulatory Shift
According to Reuters, major tobacco companies may emerge as key beneficiaries after the U.S. FDA loosened regulations on vaping and nicotine pouch products, a shift that has sparked debate over public health risks.
Industry Insight
May.26
Minnesota Sues Loon as State Enforcement Targets U.S. Vape Brand Operators
Minnesota Sues Loon as State Enforcement Targets U.S. Vape Brand Operators
Minnesota Attorney General Keith Ellison sued Maduro Distributors, Inc., doing business as Loon, on July 15, 2026, alleging that the company illegally manufactured, distributed and sold flavored vapes that appeal to minors.
Jul.16
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
BAT’s nicotine pouch brand VELO has introduced the Tomorrowland Limited Edition 2026. Public retail-channel information shows the product has appeared across multiple European online platforms, while Haypp UK has listed related SKUs with a “Coming soon” status. The packaging carries the wording “Official Tomorrowland Partner,” indicating that the collection is part of VELO’s official collaboration with the electronic music festival brand.
Jul.02
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s nicotine pouch brand ZYN has launched the ZYN Club loyalty platform in Mexico and introduced ZYN Live Stadium viewing experiences around football matches, showing how nicotine pouch brands are using rewards, limited benefits and offline consumption settings to reach adult consumers.
Jun.29