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Product Highlights:
·New nicotine lozenge product form: Zar Nicotine AirPouch, with a thickness of only 0.1mm, shaped like a leaf, releases in just 4 minutes and lasts up to 60 minutes.
·Octagonal packaging design: Zar Nicotine AirPouch comes in an octagonal packaging box, contrasting with the commonly seen circular packaging on the market. The back of the packaging box features a disposal area for easier use.
·Multiple nicotine concentrations: Zar Nicotine AirPouch offers options of 3/6/15/30MG nicotine concentrations.
·Available in multiple countries and regions: Zar Nicotine AirPouch has launched in Dubai, Abu Dhabi, Al Ain, and other Emirates.
【By 2Firsts】Recently, 2Firsts noticed a new arrival in the overseas nicotine lozenge market: Zar Nicotine AirPouch, featuring a leaf-shaped new product form with the "AirPouch" characteristic, and a thickness of only 0.1mm.
Multiple Nicotine Concentrations are Available, With a Maximum Option of 30MG
2Firsts collected the product parameter information of Zar Nicotine AirPouch, as shown in the specific details below：
Through parameter comparison, it can be found that Zar Nicotine AirPouch offers multiple nicotine concentrations of 3/6/15/30MG, with a wide range of concentrations. Compared to recently released FASTA NICOTINE POUCHES and G-Pulse Nicotine Pouches, Zar Nicotine AirPouch also has a high level option of 30MG nicotine concentration.
Brand New Nicotine Pouch Format + Packaging Design
From the perspective of product features, the Zar Nicotine AirPouch exhibits significant innovation in its design. According to information disclosed on the Nic Pouch Strip website, the product is "leaf-shaped" and only 0.1 millimeters thick.
It is different from common nicotine pouches, which are usually white small pouches filled with nicotine, flavorings, sweeteners, and plant fibers; and also different from oral dissolvable film products - which are typically transparent and soluble in the mouth. Zar Nicotine AirPouch falls between the two: its material is closer to the non-woven fabric used in nicotine pouches, but its form is more like a non-soluble white oral dissolvable film.
According to reports, the Zar Nicotine AirPouch is manufactured using a technology called "DURAPress." This is a "medical-grade drug delivery technology" that can be used for oral administration, allowing the product to be released within 4 minutes of use and continue to release for up to 60 minutes. 2Firsts consulted industry experts on this matter, who noted that although the material used by Zar is not true non-woven fabric, its performance is similar. The release mechanism relies on the active ingredients infiltrated in the material.
In addition, the octagonal packaging box used by Zar Nicotine AirPouch is different from the traditional nicotine pouch packaging. Traditional nicotine pouch products usually have a designated area inside the packaging box for disposal, which users need to open from inside the product. The disposal area of Zar Nicotine AirPouch is designed on the back of the product, allowing users to open it directly from the outside.
2Firsts has noticed that the brand WAKA, under the RELX umbrella, recently launched a new nicotine pouch product in the Moroccan market with a packaging box design similar to that of ZAR, featuring an octagonal shape. However, 2Firsts has not yet obtained images or detailed information about the product, so it is currently unclear if the WAKA nicotine pouch is identical in product form to ZAR.
Has Been Launched in the UAE Region
After checking the official website of the World Intellectual Property Organization (WIPO) and the Alibaba Cloud trademark search system, it was found that the "ZAR" trademark is registered by SS Road Investment HK Limited with WIPO, and by Silk Road Investment (Hong Kong) Limited with the Alibaba Cloud system as of December 2024. Based on the name similarities in both Chinese and English, it is highly likely that they belong to the same company.
Currently, Zar Nicotine AirPouch has landed on distributor websites such as Nic Pouch Strip, Vape Wizard, and Heetdubai, primarily targeting DUBAI, Abu Dhabi, Al Ain, and other Emirates. The product is priced at approximately $4.90.
As a leading global NGP media and think tank, 2Firsts is committed to providing the latest product and technology information and insights for practitioners worldwide in various categories such as e-cigarettes, heated tobacco products, and modern oral products. This is to drive technological change and innovation in NGP products globally, ultimately bringing less harmful products and lifestyles to tobacco consumers worldwide.
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