Moscow, August 30–31, 2025 – Plonq, a leading international company in the e-cigarette and alternative nicotine sector with its core operations and strongest growth in Russia, came as a key partner at the 2025 Vape Club Show (VCS) in Moscow. At the exhibition, the company showcased its innovative products and modern approach to developing vape solutions, thereby reinforcing its leadership and demonstrating a forward-looking strategy in the Russian market.
The Future of Mindful Vaping
The centerpiece of the Plonq booth — and the main highlights of the exhibition — was the Plonq Meta Smart, a smart POD system. This innovative device makes nicotine consumption measurable and conscious, turning a habit into a manageable experience.
1. The user sets a goal — either to reduce nicotine intake or to quit completely.
2. The Plonq AI smart assistant analyzes usage over 5–7 days, studying habits, frequency, and typical situations.
3. The device then creates a personalized plan to achieve the goal and displays the Nicotine Index in real time.
*The Nicotine Index is a value created by Plonq, unique in the industry and never used before. It represents the individual level of relative nicotine intake — the amount of nicotine a user consumes per day.
In this way, Plonq Meta Smart opens the path to conscious consumption.
“My acquaintance with it began back when the devices existed only in sketches and presentations. Even then I thought, If this works, it will be something special. When we finally got our hands on the first prototypes, which we began testing right in the office, something unexpected happened. I realized I no longer wanted to go back to cigarettes. That was the moment I quit smoking for good,” said a company expert at the exhibition.
Igor Yagubkin, Business Development Director:
“Technology should make life easier, not more complicated. At Plonq, we believe the real value lies in turning data into clear insights and actions — helping people consciously manage their lifestyle. Plonq’s approach is to transform consumer insights into tangible experiences, making smart devices more than a functional upgrade—they represent a new lifestyle. This is exactly where Plonq Meta Smart comes into play.”
STELS: Exploring New Horizons in the Nicotine Industry
Expanding horizons can also happen in new categories — and that is exactly what Plonq did. At the exhibition, the company introduced a new product — STELS chewing tobacco.*
*In Russia, the oral use of nicotine is permitted only in the form of chewing tobacco.
STELS chewing tobacco is crafted using the original Swedish long-term pasteurization method, which preserves the maximum level of natural nicotine in the tobacco raw material.
Plonq has reimagined the packaging of classic chewing tobacco, placing STELS pouches in a super-elliptical can — comfortable to hold and non-slip. The product stays fresh 30% longer than usual, thanks to the airtight design and an integrated approach to packaging.
“I specifically went to the Plonq booth to get to know the STELS brand. And my expectations were fully met: the can looks just as stylish in person as in the pictures. I was pleasantly surprised by the dense packing, balanced burn, gentle coolness, and aftertaste,” shared a booth visitor at VCS 2025.
Quality, stylish design, and convenience anywhere — these are the criteria Plonq followed.
Information note:
Globally, smokeless products are experiencing rapid expansion. On January 16, 2025, the U.S. FDA authorized the marketing of 20 ZYN nicotine pouch products through the PMTA pathway — the first approvals of their kind in the U.S. This milestone underscores the regulatory recognition of smokeless products and positions them as one of the fastest-growing segments in the global new nicotine industry. Against this backdrop, Plonq’s launch of STELS in Russia demonstrates both foresight and strategic execution.
Market Leadership: Powered by Teamwork
According to EVOTOR* data, Plonq holds over 30% of the Russian market and leads in major regions, including Moscow, St. Petersburg, and Sverdlovsk Oblast. Today, Plonq products are available in more than 30,000 retail outlets, with distribution continuously expanding.
* Evotor is a major Russian company that produces smart terminals and cloud services for businesses.
All of this is the result of a dedicated team: over 350 professionals work on the product across Russia, China, and UAE.
From its early days, Plonq has placed strong emphasis on the Chinese supply chain. Its local team consists of flavorists, industrial designers, and engineers, with production distributed across five factories ranked among the top 10 vape manufacturing facilities in China. Close collaboration between the Moscow headquarters and the China office ensures continuous product optimization: Russian teams regularly visit the factories in China to understand production processes, while Chinese colleagues frequently travel to Moscow for exhibitions and R&D cooperation. This model of production–supply coordination has become one of Plonq’s core competitive advantages.
About Plonq: A Global Company Driven by Research and Design
Plonq is an international company founded in 2020, specializing in the development of alternative nicotine delivery systems. With an in-house team of engineers and designers, Plonq creates advanced products that help users quit traditional smoking, reduce health risks, and promote conscious nicotine consumption.
Company Mission:
To provide an ethical alternative for adult smokers, grounded in research, technology, and human-centered design.
For more information, please visit: https://plonq.ru/
Contact for partnership proposals: i.yagubkin@flonq.co.uk (Business Development Director Igor Yagubkin)
(This content was provided by Plonq.)
