Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design

May.26
 Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design
2Firsts noted that ASDF has displayed Chroma on its official website. Public information shows that Chroma is a closed-pod device equipped with an 800mAh battery, switchable RGB lights, haptic feedback and Normal/Boost power modes. It uses a 2ml OSTRO cartridge with 2% nicotine strength. Public information also shows that ASDF has a Malaysian brand background and has previously drawn industry attention for the “retro cassette” visual language used in its Vapetape series.

 

Special Note

This article is intended for internal communication within the vaping industry and does not constitute a recommendation of any brand or product. Product images and information are used only for factual description. Vaping products contain nicotine, which is addictive, and are prohibited for minors.


Key Points

  • Product action: ASDF has displayed Chroma on its official website and describes it as a closed-pod device.
  • Core specifications: Public information shows that Chroma uses an 800mAh battery, while the OSTRO cartridge has a 2ml capacity and 2% nicotine strength.
  • Product design: The product features switchable RGB lights, haptic feedback, two power modes, child lock protection and Type-C charging.
  • Brand visual identity: An exhibition design case described ASDF’s brand image as having a “retro cassette identity,”.

2Firsts

May 26,2026

2Firsts noted that ASDF has displayed Chroma on its official website. The page describes Chroma as a closed-pod device featuring a seven-color glow and positions it around “motion and light.” The wording comes from the brand’s official website, and 2Firsts does not evaluate the promotional claims.

ASDF’s official website and related public materials show that Chroma features an 800mAh battery, a 2ml cartridge, switchable RGB lights, haptic feedback, two power modes, child lock protection and Type-C charging. Its matching OSTRO cartridge uses a chromium ceramic coil and has 2% nicotine strength.

Brand Visual Identity and Design Style

Public materials show that ASDF’s earlier products used a visual language similar to retro cassette tapes. An exhibition design case for ASDF at The Vaper Expo described the brand image as having a “retro cassette identity,” and Getty Images described ASDF Rechargeable Unplug Vapetape displayed at Vaper Expo 2024 as being “in the style of a retro tape cassette.”

Compared with earlier products that emphasized cassette-like visual recognition, Chroma’s public information focuses more on lighting, haptic feedback and a closed-pod structure. This shows ASDF extending its product visual expression from cassette-inspired design toward lighting-based interaction.

Core Specification Analysis

Based on public information, Chroma’s key specifications focus on battery, cartridge capacity, nicotine strength and interactive features. The device uses an 800mAh battery and a 2ml closed pod, while the cartridge has 2% nicotine strength. Unlike high-puff-count disposables, Chroma does not emphasize a stated puff count in ASDF’s public product information. Its product focus is instead placed on the closed-pod structure, RGB lighting, haptic feedback and replaceable cartridge system.

The 2ml cartridge capacity is related to “TPD compliant” wording in some public materials. However, such wording does not constitute regulatory endorsement of a specific SKU or marketing authorization. If the product is sold in the UK or EU, product notification, labeling warnings, nicotine strength, packaging specifications and sales versions remain key issues to check.

 Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design

Product Design and Functions

In terms of product design, ASDF’s official website shows that Chroma features an 800mAh battery, switchable RGB lights, haptic feedback, two power modes, a battery indicator, child lock protection and Type-C charging.

For the cartridge, OSTRO Cartridge uses a chromium ceramic coil, has a 2ml capacity and 2% nicotine strength. ASDF’s website also displays several Chroma flavor names. This article only summarizes product information and does not evaluate flavor performance or user experience.

 Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design
OSTRO cartridge specs: 2ML capacity, chromium ceramic coil, 2% strength.|Image source:ASDF official web

Comparison With Previous or Similar Products

ASDF’s official product list shows that its product range covers disposable, prefilled, closed pod, open pod system and e-liquid categories. Chroma is a closed-pod product and, compared with earlier high-puff-count disposable or prefilled products, its public information places more emphasis on a 2ml cartridge, RGB lighting, haptic feedback and replaceable cartridges.

Because ASDF’s official website does not provide a full comparison between Chroma and previous products in terms of battery capacity, cartridge structure, pricing or sales markets, this article does not make a further specification-level comparison.

Compliance Status

Public materials describe Chroma as “TPD compliant” and refer to it as a 2ml closed-pod format. It should be noted that this wording mainly comes from brand or industry communication materials. A 2ml capacity is related to TPD/TRPR limits on nicotine-containing e-cigarette tanks or cartridges, but “TPD compliant” does not equal regulatory endorsement of product quality or marketing authorization for a specific SKU.

2Firsts searched the UK MHRA e-cigarette product notification database and public web results but did not find a clear SKU listing for ASDF Chroma, Vapetape Chroma or OSTRO Cartridge. Because product names, submitter names and SKU names may be listed differently, the relevant status remains subject to further database checks and information provided by the company.

(Cover Image Source:ASDF official web)


2FIRSTS | 2Firsts Interviews ASDF on Malaysia’s Vape Ad Ban, Total Prohibition Plans, and What’s Next
2FIRSTS | 2Firsts Interviews ASDF on Malaysia’s Vape Ad Ban, Total Prohibition Plans, and What’s Next
Malaysia’s Vape Market in Turmoil.Since the implementation of Act 852, Malaysia’s e-cigarette sector has been undergoing intense upheaval. From stricter compliance inspections and a full advertising ban to a proposal for a complete sales prohibition, a regulatory storm is reshaping the industry landscape.2Firsts talks with leading local brand ASDF to learn how it is responding to challenges and laying out a compliance roadmap in the current policy environment.
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2FIRSTS | Exclusive Interview with Malaysian Brand ASDF:
2FIRSTS | Exclusive Interview with Malaysian Brand ASDF: "Cartridge" Design Banned Domestically, Shifts Focus to Markets Like South Korea
ASDF, a top Malaysian brand known for its “retro cassette” design, is facing regulatory challenges at home while expanding abroad. At the World Vape Show Dubai, 2Firsts interviewed Business Development Director Kinson Tan to discuss the brand’s response to market changes and its strategic shift toward regions like South Korea.
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