Key Points
- with2 capsules move to BIG PACK.
- Pack size doubles with unchanged flavors.
- Launch scheduled for August 4 in Japan.
- Update follows consumer purchasing research.
- with2 uses infused tobacco technology.
2Firsts
June 26, 2026
JT announced that all tobacco capsules for the with2 infused tobacco system will be upgraded to a new BIG PACK format beginning August 4, 2026. The update covers all five existing variants, increasing the package contents from five capsules and one cartridge to ten capsules and two cartridges while retaining the same flavor profiles.
The suggested retail price for the new BIG PACK is JPY 1,200. Compared with the current package priced at JPY 620, the updated format doubles the contents while slightly reducing the cost per capsule set. JT said the change reflects packaging optimization rather than a product reformulation.
According to the company, consumer research found that many with users typically purchase multiple packs during each shopping trip. The larger package was therefore developed to improve convenience and better match existing purchasing habits.
Launched in September 2023, with2 is an infused tobacco system rather than a conventional heated tobacco product. According to JT, the platform uses its Infused Technology to generate vapor by heating a liquid, which then passes through capsules containing tobacco granules to extract tobacco flavor instead of directly heating tobacco leaves. The company says the system offers zero preheating time, minimal tobacco odor and a cleaner flavor profile.
JT said the refreshed BIG PACK will be available for all five existing tobacco capsule variants without changing flavors or product lineup.
2Firsts Observation
Rather than introducing new flavors or hardware, JT has focused on optimizing packaging based on observed consumer purchasing behavior. The move reflects a strategy centered on convenience and replenishment efficiency, suggesting that the with2 platform is entering a more mature stage focused on user retention and repeat purchases.
Brand | with |
Product | with Tobacco Capsules BIG PACK |
Compatible Device | with2 |
Product Type | Infused Tobacco Capsule |
Technology | Infused Technology |
Launch Date | August 4, 2026 |
Market | Japan |
Package Contents | 10 capsules + 2 cartridges |
Previous Package | 5 capsules + 1 cartridge |
Product Line | Five variants |
Suggested Retail Price | JPY 1,200 |
Sales Channels | CLUB JT Online Shop, convenience stores and tobacco retailers in Japan |
Company | Japan Tobacco Inc. (JT) |
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Cover image:Impress Watch
