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Key Points
- Philip Morris Japan launched the IQOS ILUMA i PRIME Ginza Limited Model Set on September 4 alongside the opening of IQOS' first global flagship store.
- The Oasis Blue edition is limited to 1,814 individually numbered units.
- The 1,814-unit figure is derived from the flagship store’s address at Ginza 1-8-14.
- The set includes the limited device, two Yamanaka-nuri glasses and special packaging for JPY 11,980.
- It is sold exclusively at IQOS Flagship Ginza, with no sales planned through other IQOS stores or the official online store.
- The product retains the existing IQOS ILUMA i PRIME platform, with no core hardware performance upgrade disclosed in the launch materials.
2Firsts
September 7, 2026
According to information published on the official IQOS Japan website on September 3, 2026, Philip Morris Japan (PMJ) began selling the IQOS ILUMA i PRIME Ginza Limited Model Set in Tokyo on September 4, alongside the opening of IQOS Flagship Ginza, the brand’s first global flagship store. The Oasis Blue edition is limited to 1,814 individually numbered units and is available exclusively at the Ginza location.
PMJ says the 1,814-unit limit is derived from the store’s address at Ginza 1-8-14. The set includes the limited-edition IQOS ILUMA i PRIME, two Yamanaka-nuri glasses and special packaging, with a tax-inclusive price of JPY 11,980.
Oasis Blue Design Retains Existing ILUMA i PRIME Platform
The Ginza edition features an Oasis Blue design. PMJ says the color concept draws inspiration from nature and is intended to evoke a sense of respite within an urban environment.
The product retains the existing IQOS ILUMA i PRIME platform. PMJ's launch materials focus on the limited design, set contents, production quantity and distribution, with no disclosed changes to the heating system, battery or other core device functions.
Parameter | Specification |
Company | Philip Morris Japan |
Brand | IQOS |
Product | IQOS ILUMA i PRIME Ginza Limited Model Set |
Product Category | Limited-edition heated tobacco device set |
Base Platform | IQOS ILUMA i PRIME |
Limited Design | Oasis Blue |
Production Limit | 1,814 units |
Serial Number | Individual numbering on each unit |
Number Reference | Ginza 1-8-14 store address |
Set Contents | Limited device + two Yamanaka-nuri glasses + special packaging |
Price | JPY 11,980, tax included |
Standard IQOS ILUMA i PRIME RRP | JPY 9,980 |
Launch Date | September 4, 2026 |
Sales Location | IQOS Flagship Ginza |
Other IQOS Stores | No sales planned |
Official IQOS Online Store | No sales planned |
Core Hardware Changes | No performance upgrade disclosed |
1,814 Units Reference the Ginza Flagship Address
IQOS Japan says the production limit of 1,814 units is derived from the address of IQOS Flagship Ginza:
Ginza 1-8-14, Chuo-ku, Tokyo.
The numbers “1, 8 and 14” form the 1,814-unit production run. Each device carries an individual serial number and is available while supplies last.
The address-linked production run and individual numbering add a location-specific element to the Oasis Blue limited edition.
Set Includes Two Yamanaka-nuri Glasses
In addition to the limited-edition device and special packaging, the Ginza set includes two Yamanaka-nuri glasses.
Official product images show transparent glass bodies with blue-to-green gradient detailing around the lower section, visually aligning the glasses with the Oasis Blue device.
Yamanaka-nuri, also known as Yamanaka lacquerware, originated in the Yamanaka Onsen area of Kaga, Ishikawa Prefecture, and has a history of around 400 years. The region is particularly known for woodturning and lacquerware production, while its modern industry has also applied related coating and decorative techniques to contemporary consumer products.
PMJ refers to the accessories as “Yamanaka-nuri glasses” but has not disclosed their manufacturer or the specific production or decorative technique used for the glasses.
The Ginza set is priced at JPY 11,980, compared with a standard recommended retail price of JPY 9,980 for IQOS ILUMA i PRIME in Japan. The limited set costs JPY 2,000 more and also includes the two glasses and special packaging.
Available Only at IQOS Flagship Ginza
The Ginza Limited Model Set is sold exclusively through IQOS Flagship Ginza.
According to IQOS Japan, there are no plans to offer the set through other IQOS stores or the official IQOS online store.
The distribution differs from previous IQOS limited editions sold across multiple official, online or selected duty-free channels. In this release, the Oasis Blue device, individual numbering and accompanying glasses are directly tied to the Ginza flagship.
Launch Coincides With IQOS' First Global Flagship
IQOS Flagship Ginza officially opened on September 4, 2026, with PMJ describing it as the first global flagship store for IQOS.
The approximately 517-square-meter location occupies the first and second floors of the YOMIKO Ginza building and combines product sales, device experiences, personalization and after-sales services. It also includes a Flavor Station and a Premium Lounge for eligible IQOS members.
Japan has played a significant role in the development of IQOS. The product was first marketed in Nagoya in 2014 before expanding across Japan and other international markets.
PMJ launched the single-store-exclusive Ginza edition alongside the flagship opening, linking a dedicated product release directly to the new retail location.
PMJ Continues Limited ILUMA i PRIME Releases
The Ginza edition is not the only limited IQOS ILUMA i PRIME product introduced in Japan in 2026.
PMJ previously launched the IQOS ILUMA i Remix Model range, including an IQOS ILUMA i PRIME Remix edition featuring silver, turquoise-gradient and holographic design elements. The range was distributed through multiple official and selected duty-free channels.
The Ginza edition uses a narrower distribution model, combining the Oasis Blue device, 1,814-unit production run, individual numbering, special packaging and Yamanaka-nuri glasses with a single flagship location.
The two 2026 releases show PMJ using both multi-channel limited editions and flagship-exclusive SKUs to extend the IQOS ILUMA i PRIME portfolio.
Industry Perspective
The Ginza edition retains the existing IQOS ILUMA i PRIME hardware platform, with its differentiation centered on design, production quantity, accompanying items and distribution.
The Oasis Blue treatment, individual serial numbers, address-linked 1,814-unit production run, special packaging, Yamanaka-nuri glasses and single-store distribution strengthen the product's connection with IQOS Flagship Ginza.
The release also expands the product role of a physical flagship location. Alongside device experiences, sales and member services, the store serves as the exclusive distribution channel for a dedicated SKU, directly linking limited-edition products with the physical retail environment.
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Cover image source: Philip Morris Japan / IQOS
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