RELX Launches Guide Dog Partner Program in China, Delivers First 10 Trained Dogs

Nov.14
RLX Technology has launched a RMB 4 million guide dog program in China, delivering the first 10 trained dogs as its RELX brand expands social responsibility efforts amid a nationwide shortage.

2Firsts, November 14, 2025, Shenzhen — RLX Technology Inc. (NYSE: RLX), the parent company of e-vapor brand RELX, has delivered the first batch of 10 guide dogs to visually impaired individuals in China under its “See the Love: Guide Dog Partner Program.” The company previously announced that it would invest RMB 4 million between 2025 and 2026 to support the training of 20 guide dogs, which will be provided free of charge to eligible users.

 

RELX Launches Guide Dog Partner Program in China, Delivers First 10 Trained Dogs
On November 6, visually impaired participants from across the country trained together with 10 guide dogs. | Image courtesy of RLX Technology

 

The guide dogs were trained at the Dalian Guide Dog Training Base, the first and largest guide dog training institution in mainland China. Before receiving their dogs, users completed joint training designed to ensure safe and independent mobility.

 

RLX said the program’s funding will cover food, medical care, training equipment and multi-scenario training. It will also support workforce development for guide dog trainers and research on guide dog behavior. The company added that it aims to increase public awareness of guide dogs and provide more support for the mobility needs of visually impaired individuals.

 

Severe Shortage of Guide Dogs as Demand Outstrips Supply

 

China has about 17 million visually impaired people, including approximately 5 million who are blind. However, only slightly more than 300 guide dogs are currently in service nationwide, leaving many applicants on waiting lists of two to four years.

 

Training a guide dog typically requires around two years of foster care and professional instruction, with a success rate of less than 30%. Each dog costs about RMB 200,000 to train. High costs, long training cycles and trainer shortages have placed sustained pressure on nonprofit training institutions.

 

RELX Launches Guide Dog Partner Program in China, Delivers First 10 Trained Dogs
Visually impaired participants learn to work with their guide dogs under the guidance of trainers. | Image courtesy of RLX Technology

 

One user from Shenzhen said that independent travel became markedly more difficult after she lost her sight, leading to repeated falls on unfamiliar routes. Another user from Chengdu noted that guide dogs can navigate around obstacles that white canes cannot detect, offering greater safety during daily travel.

 

Funding Covers Full Training Cycle and Supports Talent Development

 

The Dalian Guide Dog Training Base has trained a total of 413 guide dogs to date. Each dog must master more than 60 skills — including obstacle avoidance, stair navigation, crossing streets and using public transportation — and memorize more than 30 verbal commands and at least seven destinations.

 

RLX’s funding will cover food, medical care, training tools and scenario-based exercises in urban areas, railway stations and airports. The program will also provide subsidies and professional support for guide dog trainers to address talent shortages. Additional funding will support canine behavior research to improve training success rates.

 

Program Raises Public Awareness and Highlights Mobility Needs of the Visually Impaired

 

The first 10 users come from various regions and professions, including healthcare, education and massage therapy. Some reported that entering restaurants or tourist attractions with guide dogs still involves communication challenges during daily travel.

 

RELX Launches Guide Dog Partner Program in China, Delivers First 10 Trained Dogs
RLX Technology’s “See the Love: Guide Dog Partner Program” has achieved a key milestone. | Image courtesy of RLX Technology

 

RLX said the program will continue to promote public understanding of guide dog rights, encourage retail stores to participate in “guide-dog-friendly” initiatives and draw more attention to the mobility needs of visually impaired individuals.

 

Wang Jingyu, founder of the Dalian Guide Dog Training Base, said he hopes more organizations will join efforts to support guide dog training and research so that more visually impaired people can achieve independent mobility.

 

RLX stated that it will continue integrating its technological and resource strengths into social responsibility initiatives, including public health, rural revitalization, environmental protection and wildlife conservation.

 

RELX founder and CEO Kate Wang said:

“We will continue to put our commitment to society into action, time and time again, and create greater social value.”

 

Ukraine Military Voices Concern Over Potential Vape and Pouch Ban
Ukraine Military Voices Concern Over Potential Vape and Pouch Ban
Verkhovna Rada is reviewing six bills to regulate new nicotine products such as pouches and vapes. The main bill, No.14110, proposes a total ban on production, import, and sale, while alternative proposals seek regulation instead of prohibition.
Nov.10 by 2FIRSTS.ai
China Tobacco Accelerates Global Cigar Expansion as CTIHK Becomes Unified Export Platform
China Tobacco Accelerates Global Cigar Expansion as CTIHK Becomes Unified Export Platform
After decades of dominance by Cuban and non-Cuban cigars, a new contender is emerging from the East. China Tobacco International (HK) has consolidated the country’s top four cigar brands under one global export platform — a move that could redefine how the world perceives “Chinese cigars.”
Nov.11
KT&G Unveils lil hybrid 3.0 Misty Rose Limited Edition, Limited to 20,000 Devices
KT&G Unveils lil hybrid 3.0 Misty Rose Limited Edition, Limited to 20,000 Devices
KT&G has launched the limited-edition “lil hybrid 3.0 Misty Rose Edition” heated tobacco device in South Korea, betting on year-end consumer demand with a gradient rose-colored design. The release is capped at 20,000 units and is available through both online and offline channels, with an official retail price of 78,000 won (approximately USD 53).
Nov.20 by 2FIRSTS.ai
U.S. Chicago CBP Seizes $358,000 Worth of Illegal Vapes
U.S. Chicago CBP Seizes $358,000 Worth of Illegal Vapes
U.S. Customs and Border Protection (CBP) officers in Chicago seized 43,200 illicit vaping products valued at over $358,000 for violating the Federal Food, Drug, and Cosmetic Act. The shipment originated from China and was destined for Mississippi.
Nov.07 by 2FIRSTS.ai
Altria CEO Billy Gifford to Retire; Sal Mancuso Named Successor
Altria CEO Billy Gifford to Retire; Sal Mancuso Named Successor
Altria Group, Inc. (NYSE: MO) announced that CEO Billy Gifford will retire at the conclusion of the 2026 Annual Meeting of Shareholders on May 14, 2026, after more than 30 years with the company. The Board of Directors has elected Salvatore (Sal) Mancuso, Altria’s current Executive Vice President and CFO, to succeed him as CEO.
Dec.12 by 2FIRSTS.ai
Over 92,000 kg of Nicotine Products Seized at Ambassador Bridge
Over 92,000 kg of Nicotine Products Seized at Ambassador Bridge
The Canada Border Services Agency seized 92,270 kilograms of undeclared nicotine products at the Ambassador Bridge over four days, according to a social media post. The confiscated items included vapes, tins, and pouches. Officials stated the seizure helps prevent profits from reaching organized crime groups.
Dec.03 by 2FIRSTS.ai