RELX Pixel Debuts in Indonesia

By Yolandar Song, 2FIRSTS correspondent in Indonesia | Photo by 2FIRSTS frontline staff

2FIRSTS learned at a RELX brick-and-mortar store that RELX's new disposable vape Pixel made its debut in Indonesia on November 1 Jakarta Time, right after RELX Infinity Plus was launched on October 26 in the very country.

Priced at 100,000 Rupiahs, the OEMed-by-Smoore product features the  FEELM ceramic core, 700 puffs, and 4 flavors, e.g. Ludou Lce, Lemon Zest, Watermelon Ice, and Tangy Crape.

Southeast Asian PR Manager of RELX told 2FIRSTS correspondent “Indonesia witnessed Pixel's debut, and it will be launched in other countries and regions, the debut price of 100,000 Rps was adaptively made to fit in the Indonesian market.” He didn't reveal a timetable for launching the products in other countries and regions.

2FIRSTS frontline staff dropped by several RELX brick-and-mortar stores on November 1 and noticed that the new disposable was hot as the 1,000 pcs stock was sold out in one of the flagship stores before noon. 

The new-hit Pixel disposables obviously had stage fright as they were not displayed on shelves or in the display boxes but kept in stock. The RELX staff took them out and made an introduction only when the 2FIRSTS correspondent asked about the product.