RELX Sees 10% Growth in Middle East and North Africa Markets

The CEO of RELX International, Du Bing, stated in an interview with UAE media Khaleej Times that there is an increasing trend of e-cigarette usage in countries like the UK, New Zealand, Australia, Japan, and others, while traditional cigarette usage is declining. This correlation indicates that the decrease in smoking rates is benefiting from the popular use of e-cigarettes. 

RELX International launched in Saudi Arabia in September 2021. The local director, Fouad Barakat, explained that the Middle East and North Africa are among the fastest growing markets in the e-cigarette category, with a growth rate expected to remain around 10% until 2024. Saudi Arabia is one of the largest and most prosperous markets in the region, and any brand looking to grow needs to promote in Saudi Arabia.

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RELX sees e-cigarettes breaking chain of traditional nicotine products

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