Significant Disparities Between European And North American Client Preferences

On September 16, at 4:00 p.m., Jason, ECCC diplomatic assistant, and 2FIRSTS worldwide public relations manager launched the live broadcast and led the audience to the InterTabac in Dortmund over the internet.

Floor plan of Dortmund InterTabac

Jason started in the Westfalenhalle and walked through Halls 1 and 2 before reaching the British American Tobacco (BAT) booth in Hall 4.

The most attention was paid to the RELX and FEAL exhibits in Hall 1.

The FEAL staff graciously granted Jason an interview. He presented: "FEAL is the largest distributor of vape oil for electronic cigarettes in Germany. It was a pleasure to attend this exhibition and interact with so many of our suppliers." There was also an intriguing episode in which Jason's hilarious German friend initiated an interview with him.

RELX had a booth with its subsidiary brand, waka. In the conversation with Jason, the RELX employee expressed their excitement over the enormous crowd at the RELX booth. The staff made a particular promotion on waka mini, a disposable e-cigarette promoted by its sub-brand: "waka mini is a specially designed and highly individualized e-cigarette with at least 700 puffs of taste and a price of €9.95." Additionally, this is the first domestic appearance of the RELX waka brand.

Our colleague stated, upon returning to the ECCC joint exhibition group's booth, "We had a relatively large crowd at our booth, and overseas consumers were quite interested in our products due to their high cost-effectiveness and stunning features. When overseas consumers seek cooperation, they place the utmost importance on whether the items satisfy the regional norms of their country and whether the pricing is reasonable."

Another staff stated, "European consumers differ more from American consumers. European customers prefer small puff products, whereas customers in the U.S. region prefer large puff products; European customers are concerned with product appearance and color, whereas U.S. customers prefer to design their own product appearance and place greater emphasis on factory production efficiency and quality."

The MODI booth personnel welcomed Jason. He remarked, "It was a pleasure to display at Dortmund, where we met excellent customers, both those with whom we have worked and those with whom we have not. Due to geography, the majority of visitors were European clients from countries such as Germany, France, Spain, Poland, etc." The MODI exhibit featured three product series: open, replaceable Pod, and throwaway. Europe is the exclusive market for little disposable cigarettes and other products, while the United States, Latin America, the Middle East, and other regions can purchase huge puffs.

The Woody vapes Technology Co., Ltd. booth is adjacent to the MODI booth. The Woody Tech crew introduced, "This time, many consumers from Europe, South America, and Africa visited us, and our items earned a great deal of acclaim. We began as an open source, so we already possessed technological prowess when we created the one-off. This time, we have a product with a self-research chip and a ceramic vapor core, which is also a pioneer in the industry, so we are extremely optimistic about this exhibition." The Woody Tech staff feels that "Customers are most concerned with their vaping experience and level of happiness; pricing is not a deciding factor. Consequently, product quality is the primary factor."

The Firstunion booth employees stated, "At the Dortmund trade fair, the majority of attendees are European, but there are also attendees from South America and other regions. Currently, our most popular products are disposable and pod products, which also serve as our current advertising models."

This live broadcast concludes at British American Tobacco BAT. British American Tobacco's employees were ecstatic to attend this expo, where they discovered a large number of clients from a variety of nations, although it is impractical to give additional information.