JTI

Estonian Defense Minister targets Western companies supporting Russian military, plans to stop selling their products in response to Ukraine conflict.

Japan Tobacco International (JTI) launches new Ploom X Advanced heated tobacco device in Slovakia, aiming to boost market growth.

JTI's Mayfair Gold sales competition offers retailers a chance to win £50,000, encouraging growth in the UK tobacco market.

JTI Ukraine aims to maintain or increase market share despite challenges, with potential new investments in Ploom device.

JTI study reveals high percentage of UK residents aware of illegal tobacco and e-cigarette sales, calling for stricter measures.

JTI's "Ploom X Special Edition" heats up in Milan flagship store, featuring designer Greta Liberato's "Golden Honey" collection.

Evgeny Nikolsky appointed as new general manager of JTI in Romania, Moldova, and Bulgaria, following successful career progression.

The difference in sales highlights JTI's differences in strategy. As PMI and BAT shift more research and marketing resources towards alternative products including e-cigarettes, heated tobacco, and nicotine pouches, JTI is more inclined to try to increase market share and sales in traditional cigarettes.