JTI Launches Ploom X Advanced in Slovakia, Priced at 40 Euros

JTI by 2FIRSTS.ai

Mar.07.2024

JTI Launches Ploom X Advanced in Slovakia, Priced at 40 Euros

Japan Tobacco International (JTI) launches new Ploom X Advanced heated tobacco device in Slovakia, aiming to boost market growth.

According to reports from SITA News, Japan Tobacco International (JTI) has launched a new heated tobacco device, Ploom X Advanced, in the Slovak market. JTI expects this device to further drive growth in this product category, which has only been present in the Slovak market for about five years.

Last year, the total sales volume of the entire nicotine market in Slovakia reached 435 million boxes, with Slovak consumers increasingly looking for alternatives to traditional smoking. Demand, particularly for heated tobacco products that can reduce smoking risks, is on the rise.

According to market trend measurements and internal analysis by Japan Tobacco International, Slovakia sold over 65 million packs of heated tobacco in 2023, representing a 15% year-on-year increase. These tobacco products now account for over 15% of the entire nicotine market.

The Ploom X Advanced device does not require frequent cleaning and the tobacco filler will not break. Consumers can choose from five different colors of the device and can customize it to fit their style by changing the outer shell and other accessories.

This new device will be available on the company's e-commerce website and select tobacco retail stores starting from March 6th. The device is priced at 40 euros, but registered users can purchase an initial kit with five boxes of tobacco cartridges for 30 euros. The company has stated that the availability of this device will gradually expand throughout Slovakia.

References:

[1] Dopyt po zahrievanom tabaku rastie, prichádze Ploom X

Also Read:

[1] Improved Versions of PMI's VEEV E-Cigarettes Launched in Slovakia

[2] Slovakia's Capital Plans to Turn Cigarette Butts into Road Asphalt

[3] High Smoking and E-Cigarette Usage Rates in Slovakia

[4] Slovak Online Store Fined for Misleading E-cigarette Sales

#Europe #Market #Products #JTI #Heated tobacco products #Slovakia

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea’s National Assembly Passes Law Classifying E-Cigarettes as Tobacco Products with Full Equivalent Regulation

South Korea’s National Assembly recently passed a comprehensive package of 79 bills that, among other measures, formally classifies liquid vapes — e-cigarette products using nicotine-containing e-liquids — as tobacco products. These products will now be subject to the same taxation, sales restrictions and advertising controls as traditional cigarettes, and the vaping industry in South Korea is expected to face significant adjustments in compliance costs, market access and business strategy.

Dec.03

Tobacco-Free Kids Condemns PMI for Marketing Zyn to Youth via F1 Sponsorship

Yolonda C. Richardson, President and CEO of the Campaign for Tobacco-Free Kids, issued a statement on December 10, 2025, condemning Philip Morris International (PMI) for partnering with Ferrari to promote Zyn nicotine pouches on Formula 1 cars. She said PMI’s claim that the sponsorship targets adults is misleading, as F1’s audience has become increasingly young—with over 4 million children aged 8–12 now following the sport.

Dec.12 by 2FIRSTS.ai

First Prosecution in Singapore Over Social Media Vaping Posts

A 25-year-old man in Singapore has been fined for posting videos and photos of himself holding or using e-vaporisers on social media platforms. The case marks the first prosecution by the Health Sciences Authority for such online content.

Dec.18 by 2FIRSTS.ai

Special Report｜ Vuse Gains as U.S. Cracks Down on Illegal Vapes, But a $590 Million China Export Shadow Looms

The payoff is here: BAT’s Vuse has seized a rare regulatory vacuum to reverse its U.S. slide, capitalizing on a crackdown that seemingly compressed the illicit market to 54%. But the victory is fragile. A record $590 million export shock in October signals the gray market is striking back—pitting a fleeting compliance dividend against a massive inventory wall.