NACS2026

JTI Liggett Puts U.S. Value Cigarette Brands in Spotlight at 2026 NACS Show

JTI Liggett Puts U.S. Value Cigarette Brands in Spotlight at 2026 NACS Show

At the 2026 NACS Show in Las Vegas, JTI Liggett highlighted its value-priced cigarette portfolio, including LD and Montego, following JT Group's acquisition of Vector Group. The company's U.S. business reported market share gains, with LD sales volume rising 32.6% in the first half of 2026. Meanwhile, Ploom was displayed separately at Altria's booth under an existing partnership. JTI Liggett booth staff told 2Firsts that the company had not yet launched nicotine pouch products in the United States.