In the past 30 days, 2Firsts has released 25 short-form videos on policy and market issues, generating over 200,000 views. The channel is emerging as a key information source for professionals in the next-generation tobacco industry.
Over the Past 30 Days, a Professional Video Source Has Taken Shape in the NGP Industry
In recent weeks, 2Firsts has begun operating its WeChat video channel as a structured media initiative, offering short-form analysis of regulatory, market, and trade developments in the global next-generation tobacco (NGP) industry.
The channel has quickly gained traction. It published 25 videos in the past month, reaching over 200,000 views. The most-watched video, an analysis of the Demand Vape lawsuit, exceeded 42,000 views. Several clips have circulated through WeChat groups and are now used internally by manufacturers, compliance teams, and investors.
Reframing Expert Communication in 90 Seconds
Short video is now a dominant format for information. 2Firsts applies a 90-second structure to deliver concise updates on key industry events—ranging from FDA actions to policy documents, enforcement cases, and supply chain shifts.
Each video is source-based, referencing legal filings, regulatory texts, and proprietary data. The format is direct, avoiding speculation or editorialization, and aims to support decision-makers who need rapid, fact-grounded briefings.
The videos are hosted by 2Firsts Co-founder Xiaoyu Guo, who brings nearly two decades of experience in tobacco industry research, media, and strategic communication. The style is analytical and stripped of rhetoric—designed to support interpretation, not emotional response.
Usable Content, Traceable Logic
2Firsts’ video content is designed for practical use. Manufacturers reference it in daily compliance updates; investors include it in pre-deal reviews. Several videos—covering the BAT letter to the Trump administration, ZYN’s PMTA approval, and changes in FDA correspondence procedures—have become go-to summaries within internal briefings.
Cases such as the Demand Vape lawsuit, BAT’s letter to the U.S. government, and ZYN’s PMTA approval for natural nicotine have been presented in a structured video format—providing a foundation for professional dialogue and informed judgment across the industry.
The content is positioned as “reference-grade”: verifiable, structured, and fit for integration into internal workflows. It does not aim to explain issues to the general public—it supports professionals who need to explain those issues internally.
Open Dialogue with the Industry
The video channel is structured to facilitate professional interaction. 2Firsts welcomes manufacturers, regulators, consultants, researchers, and investors to initiate discussion around compliance, market intelligence, strategic communication, and other topics.
As engagement grows, 2Firsts will continue providing content-based support—through analysis, media production, and tailored communication services—helping industry stakeholders navigate evolving global dynamics in the NGP space.
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