
According to the South Korean media Korea Star Daily, it was reported on July 9th that controversy erupted over a video of BLACKPINK member Jennie smoking an e-cigarette indoors. Today, Jennie issued an official apology statement.

Currently, Jennie's management company, ODD ATELIER, released a statement today saying that...
We would like to offer sincere apologies to anyone who felt offended by Jennie's actions in the content released on the 2nd. Jennie is also reflecting on the situation where she smoked indoors and caused harm to other staff members. We have directly contacted the staff members present at the time to apologize.
An official statement was made, saying, "We want to apologize to the disappointed fans and assure them that we will strive to repay everyone in the future with a more mature and better image.
The incident started when some netizens noticed in a recent VLOG video uploaded by Jennie that she appeared to be using an e-cigarette indoors while doing her makeup. Despite having staff members right in front of her, she was unabashedly exhaling smoke.
Some netizens have indicated that the filming location may be the island of Capri in Italy. Some internet users have already urged the South Korean Embassy in Italy to investigate and have demanded that relevant authorities take strict action.
Italy has implemented an indoor smoking ban since January 2005. Individuals caught smoking in indoor and public places can face fines of up to 250 euros. Smoking in front of pregnant women or children can result in fines double that amount.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com