Key points:
·Penalty: Businesses selling e-cigarettes will immediately have their operating licenses revoked.
·Legislative process: The city council has passed a bill, which now requires the mayor's decision to sign into effect or veto. Once in effect, it will be included in the city government's legislative enforcement.
·Impact: The new regulation will depend on the city government's health supervision and law enforcement capabilities.
·Legislative purpose: Aimed at blocking the market supply and preventing the public, especially young people, from accessing e-cigarettes, a type of product with health risks, consistent with the National Health Surveillance Agency of Brazil's ban requirements in 2009.
2Firsts, on September 25, 2025 - According to cubo's report on September 24, the city council of São Luís, Brazil recently passed a new law proposed by councilor Marcelo Poeta, which requires one of the harshest penalties nationwide for businesses selling e-cigarette devices. Once a business is found selling e-cigarettes, their operating license will be immediately revoked.
According to the recently passed legislation, any legitimate retailer selling such products will face the risk of immediate shutdown, effectively preventing them from continuing to operate within the city. This measure aims to strengthen regulatory oversight and restrict the market supply of these products, which have been banned from sale by the Brazilian National Health Surveillance Agency (Anvisa) since 2009.
While submitting the bill, City Councilor Marcelo Poeta emphasized that the measure is aimed at preventing the public, especially young people, from accessing these devices closely associated with health risks. The bill specifically targets businesses, not consumers.
Currently, the bill will be decided by the mayor whether to sign it into effect or veto it. If signed, the bill will become part of city legislation and will be enforced by the relevant departments of the city government with specific penalties. The actual effectiveness of its implementation will also depend on the city government's capacity for health supervision and law enforcement.
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