British American Tobacco’s VELO Launches Limited McLaren F1 Edition: US Price Only 60% of EU/UK

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Key points to focus on:

· Joint design: British American Tobacco (BAT) subsidiary VELO has released a limited edition track-themed packaging in collaboration with McLaren F1, featuring orange and black racing colors.

· The product is priced at approximately $4.6 per box in the US and $7.4 per box in Europe and the UK. 

· Market differences: The US version offers better value for money, emphasizing larger packaging and collectible attributes. 

· Background of cooperation: This collaboration continues BAT's global partnership with McLaren since 2019.

2Firsts，October 11, 2025  -2Firsts observed through the VELO official website and official social media that the nicotine pouch brand VELO, a subsidiary of British American Tobacco (BAT), has launched a limited edition track-themed design packaging in collaboration with the McLaren F1 team.

Visual style

This collaboration features McLaren's iconic orange and black color scheme and race track elements as the core visual, applied to the exterior of the VELO PLUS series storage jars and individual jars.

The product promotion poster shows the collaboration between the nicotine pouch brand VELO and the McLaren F1 team with the main title "VELO x McLaren F1 Team Inspired Design Limited Circuit Edition Tin." The poster clearly states that it is a limited edition design inspired by the McLaren F1 team. Various parts of the image feature phrases like "LIMITED EDITION DESIGN" and "The Circuit Collection.

Market and Sales Layout

In the United States area, the collaborative Nicotine Pouch can be purchased on e-commerce platforms such as Nicokick, Northerner, and Prilla. According to a query on the e-commerce platform Nicokick, each VELO McLaren Tin package contains 5 boxes, with 20 pouches in each box, totaling 100 nicotine pouches; this type of packaging in a "tin" form is relatively rare in nicotine products. Currently known flavors include Spearmint/Wintergreen, Citrus Chill, among others, with the price of each tin (5 boxes) product set at $23, approximately $4.6 per box.

In the EU and UK markets, the VELO official website has also launched the "Circuit Collection" nicotine pouch products, with the flavor being Sweet Papaya, priced at 6 Swiss francs (approximately 7.4 US dollars).

The American version of the product is priced significantly lower than the versions available in the EU and UK, with a discount of around 35%-40%.

Furthermore, the United States adopts the sale of disposable earphones in bulk (100 pieces), emphasizing more on larger packaging, cost-effectiveness, and a sense of collection in form and pricing strategies; while the European version continues with standard retail packaging.

For comparison, a regular pack of VELO nicotine pouches in the UK market is priced at £5.49 per box (approximately $7.29 USD), with 5 boxes selling for around $36.

Background of Brand Collaboration

It is reported that BAT has established a global partnership with McLaren since 2019, and in 2024, it officially announced the extension of the contract, continuing to serve as the Formula 1 team's chief partner.

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