The tobacco ban in California is now in effect, and some Camel and Newport brand cigarettes are being marketed as new "fresh" or "crisp" versions without menthol.
R.J. Reynolds has started promoting what it calls a new, non-menthol version of Newport cigarettes in California. Anti-smoking advocates criticize the campaign, citing it as an attempt to circumvent the state's ban on tobacco products.
Since California's ban on flavored tobacco went into effect at the end of December, R.J. Reynolds has wasted no time. The company boldly declares in bold letters on flyers mailed to its cigarette customers, "California, we're here for you.
The law prohibits adding flavors, scents, or "taste" to tobacco products, including menthol cigarettes. However, anti-smoking experts argue that R.J. Reynolds, the manufacturer of Camel and Newport brands, is attempting to circumvent the ban by offering a new line of non-menthol cigarettes that purportedly provide "sensory taste satisfaction" and "new changes" to attract smokers.
Critics argue that this activity is a provocation to California authorities, who should enforce the ban that prohibits packaging or advertising products with flavoring. The FDA is also pushing forward with a nationwide plan to remove menthol cigarettes from the market.
For public health authorities, banning menthol cigarettes could result in a decrease in smoking rates that could extend the length and quality of life for millions of people. For R.J. Reynolds and other tobacco companies, sales losses of menthol cigarettes could cause economic damage.
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