2023 is the tenth anniversary of China's "the Belt and Road" initiative. Over the years, how about China's e-cigarette exports to countries along the "the Belt and Road"? 2FIRSTS checked the export data of China to 64 countries along the "the Belt and Road" from January 2022 to September 2023 (Bhutan has no official data).
According to Chinese customs data, from January last year to September this year, the total amount of e-cigarete exported by China to countries along the "the Belt and Road" was 4.175 billion US dollars, with a total export volume of 72100 tons. Both the total export amount and export volume are showing an upward trend; In terms of export unit price, the average unit price of e-cigarette exported by China to countries along the "the Belt and Road" in September was US $50.25, a decrease of US $25.14 compared with the average unit price of US $75.39 in January 2022.

Among the above countries along the "the Belt and Road", the top 10 in terms of total export amount are Russia (872 million US dollars), Malaysia (609 million US dollars), Croatia (358 million US dollars), the United Arab Emirates (268 million US dollars), Poland (228 million US dollars), the Philippines (205 million US dollars), Indonesia (161 million US dollars), Kazakhstan (138 million US dollars) Ukraine ($108 million) and Kuwait ($107 million). The total export value of these 10 countries is 1.874 billion US dollars, accounting for 43.93% of the total export value of 64 countries (excluding Bhutan).
In terms of total export volume ranking, the top ten are: Russia (15888 tons), Malaysia (12465 tons), United Arab Emirates (5272 tons), Philippines (3907 tons), Poland (3612 tons), Croatia (3599 tons), Kazakhstan (3107 tons), Indonesia (2153 tons), Kuwait (1827 tons), Ukraine (1773 tons).

A listed company of Shenzhen E-Cigarette once predicted that the blue ocean market of the future e-cigarette industry would be in the "the Belt and Road" countries and regions. Domestic e-cigarette enterprises will rely on the marketing network layout advantages of the "the Belt and Road" countries, promote popular products according to the needs of emerging markets, and improve the profitability of business in the "the Belt and Road" countries.
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